The New Pardot Lightning Landing Page Experience: What to Expect
Posted: Sun Dec 22, 2024 5:30 am
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
The Salesforce Winter 22 release includes many exciting features but perhaps the most highly anticipated is the new Pardot Lightning Landing Page Experience.
Putting the power to quickly create beautiful landing cambodia phone number search pages directly in the hands of Pardot Marketing users, without relying on developers and code, the Lightning Page Builder is a game changer.
Why are we so excited about this particular feature?
Well, there are many benefits! Ultimately, the more we can enable Pardot users to self-serve when it comes to creating marketing assets, the better and more efficiently we are able to roll out marketing activity.
For a long time now, building landing pages in Pardot has relied on HTML & CSS technical coding skills for responsive layouts. While these teams aren’t being made completely redundant (the builder does come with a HTML block that will allow for custom coding where required), it empowers all Pardot users to build beautiful, responsive landing pages end-to-end completely independently.
Here’s how the builder will impact the life of a typical Pardot marketing user:
Mary oversees the launch of seasonal campaigns in Pardot that include custom landing pages. Using the classic landing page feature, Mary’s process for launching an original landing page for her upcoming campaign is to:
Wireframe the design
Share the wireframe with her in-house web design team
Wait for the design team to respond with a custom page design
Share the design and copy with their web development provider
Wait for the development team to build the landing page using HTML
Provide feedback and revisions
Wait for the edits to be made
Import and publish the new landing page
The back-and-forth process can take anywhere from weeks to months, and generally Mary finds herself exasperated when a landing page is delayed or has formatting issues across devices.
Fast forward to October 2021 and Mary has learned about the new Pardot Lightning Landing Page Builder! Suddenly, Mary has complete control over each step in the process; from creating the design to launching the page. It saves her time and the costs of outsourcing to developers, while allowing her the flexibility of editing her new page based on user behaviour.
This is just one example though! Let’s take a look at the host of advantages the new builder will give to Pardot users.
The Salesforce Winter 22 release includes many exciting features but perhaps the most highly anticipated is the new Pardot Lightning Landing Page Experience.
Putting the power to quickly create beautiful landing cambodia phone number search pages directly in the hands of Pardot Marketing users, without relying on developers and code, the Lightning Page Builder is a game changer.
Why are we so excited about this particular feature?
Well, there are many benefits! Ultimately, the more we can enable Pardot users to self-serve when it comes to creating marketing assets, the better and more efficiently we are able to roll out marketing activity.
For a long time now, building landing pages in Pardot has relied on HTML & CSS technical coding skills for responsive layouts. While these teams aren’t being made completely redundant (the builder does come with a HTML block that will allow for custom coding where required), it empowers all Pardot users to build beautiful, responsive landing pages end-to-end completely independently.
Here’s how the builder will impact the life of a typical Pardot marketing user:
Mary oversees the launch of seasonal campaigns in Pardot that include custom landing pages. Using the classic landing page feature, Mary’s process for launching an original landing page for her upcoming campaign is to:
Wireframe the design
Share the wireframe with her in-house web design team
Wait for the design team to respond with a custom page design
Share the design and copy with their web development provider
Wait for the development team to build the landing page using HTML
Provide feedback and revisions
Wait for the edits to be made
Import and publish the new landing page
The back-and-forth process can take anywhere from weeks to months, and generally Mary finds herself exasperated when a landing page is delayed or has formatting issues across devices.
Fast forward to October 2021 and Mary has learned about the new Pardot Lightning Landing Page Builder! Suddenly, Mary has complete control over each step in the process; from creating the design to launching the page. It saves her time and the costs of outsourcing to developers, while allowing her the flexibility of editing her new page based on user behaviour.
This is just one example though! Let’s take a look at the host of advantages the new builder will give to Pardot users.