5. Have fun while leaning into your audience’s interests
Posted: Wed Jan 22, 2025 10:12 am
“A bigger part of our strategy has been not taking ourselves too seriously. To some degree you want to present yourself as a legitimate academic institution. But people in the [target audience] of college students don’t want to see a brand–whether it’s a college or any brand—be super serious all the time,” Holbrook says.
Fowler encourages social teams in higher education to have croatia b2b leads fun when building a presence on TikTok.
“Some of the most engaging types of content are those that allow you to tie back to your community or your culture. Those are the most fun,” Fowler says.
For example, MIT created a Barbie box :
A TikTok video by MIT featuring students creating a "Barbis" box, which is a nod to the Barbie movie trends.
“Even just calling your audience Barbies and saying ‘Hey, my nerd Barbies,’ works,” Fowler says.
“I used to joke that one of the most difficult decisions I make a day is which emoji to use. It’s social media. It’s supposed to be fun and sometimes I think we forget that fundamental fact,” Fowler says.
6. Build community through consistency
Colant says there’s two key things to remember with TikTok strategy: consistency and community. Consistency is important because TikTok isn’t a platform where you can just post once a month and then expect to see a great growth or response rate. You need to consistently publish content for your audience, along with viewers who aren’t following you yet, but see your content on their For You Page. She also speaks to how TikTok is often associated with the chase of virality, but building community is more important.
Fowler encourages social teams in higher education to have croatia b2b leads fun when building a presence on TikTok.
“Some of the most engaging types of content are those that allow you to tie back to your community or your culture. Those are the most fun,” Fowler says.
For example, MIT created a Barbie box :
A TikTok video by MIT featuring students creating a "Barbis" box, which is a nod to the Barbie movie trends.
“Even just calling your audience Barbies and saying ‘Hey, my nerd Barbies,’ works,” Fowler says.
“I used to joke that one of the most difficult decisions I make a day is which emoji to use. It’s social media. It’s supposed to be fun and sometimes I think we forget that fundamental fact,” Fowler says.
6. Build community through consistency
Colant says there’s two key things to remember with TikTok strategy: consistency and community. Consistency is important because TikTok isn’t a platform where you can just post once a month and then expect to see a great growth or response rate. You need to consistently publish content for your audience, along with viewers who aren’t following you yet, but see your content on their For You Page. She also speaks to how TikTok is often associated with the chase of virality, but building community is more important.