how important is it to communicate a brand message or theme?

[Joywtome231]

For organizations, businesses and brands - The most unsuccessful short films, books or songs are ones that don't have a clear message. If you can't figure out what they are trying to say to you, then you tune out! This is so true for brands. And it's the most basic way to consider what the importance of messaging is.

People get overwhelmed with not understanding how a "brand" can have a message. Well, start with the lowest-hanging fruit - which of your brand touch-points need improvement? Can you review their messaging and decide on some ways to enhance the copy and have it connect to your brand's core values, story and mission?

But for more seasoned branding folks, the theme of a brand is the brand narrative. For instance, we are designing a restaurant brand for a client, and we came up with a story about the name of the place, how it connected to the russia phone number resource icons on the menu, the theme of the food, some of the fun copy on the menu, the lighting and sounds in the space. All of it connects, giving the consumer a fun way to interact with the place and a feeling that they "get it."


How important is a blog in today's world for communicating messages, ideas, brands, etc.?
Most businesses can greatly benefit from a content marketing plan and blog since all search engines prioritize companies that are active online with a regularly updated website and social media accounts. If you are seeking any traffic to your website or any opportunities in the press, you must be considering these avenues.


Tell us about how social media helps build relationships.
Melissa Alam, founder of the Hive, Philadelphia's first female co-working space, asked me to be her mentor on Twitter. We met up for coffee, connected for a few months over her ideas for business, and then I became her landlord at the Hive, approving her lease to open shop!

This is an example of many, many relationships that have started on social media. Recently we were invited to pitch a huge summer ad campaign to a very influential organization in Philadelphia whose mission aligns exactly with ours. Guess where we got that invitation from - Twitter!