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Nothing in life is just black and white. In the case of SEO, we can also distinguish between activities that are categorically prohibited by Google algorithms, i.e. Black Hat SEO, and White Hat SEO, which are allowed. However, between them there is also something on the border of legality, i.e. Gray Hat SEO , which is used by some SEO specialists. However, is it worth deciding on activities "on the border" of legality?

White Hat, Black Hat and Gray Hat SEO
If you have ever been interested in SEO, you have certainly come across the terms – list of oman cell phone numbers White Hat and Black Hat SEO . However, few people have heard of Grey Hat SEO, which is activities on the edge of Google's guidelines. A large number of SEO specialists have used Black Hat SEO for years to quickly increase the position of a given page in organic search results, but the current Google algorithms very quickly find such pages and impose penalties on them. Examples of Black Hat SEO are:

keyword stuffing, or saturating the text in an unnatural way with keywords. Remember that a large amount is not always good for the page;
mass acquisition of links that are of little value;
cloaking, or hiding keywords. SEO specialists often entered keywords in the same color as the background, which resulted in users not seeing them, but Google did;
low quality content, i.e. a lot of it, but off-topic and with no value for the user.