How to Choose a Tone for Your Brand
Posted: Thu Jan 23, 2025 4:22 am
Even if you have many different professionals creating your content, your brand should ideally maintain a consistent overall tone . This should reflect not only your brand’s story and point of view, but also your relationship with your audience .
Tip : At the brand level, you should establish general guidelines that define the namibia email list ideal tone for your brand as a whole. It’s like setting the tone in a single piece of content, but with a broader scope.
Remember: The people in charge of writing content on your team may occasionally need to tweak that tone to better suit a certain topic, audience, publication, etc.
Defining a brand tone shouldn’t be a limitation. Instead, it should be a solid foundation for your editors to work from , with the ability to use and modify that tone thoughtfully and purposefully.
As we mentioned, Google uses automated bots to help it crawl, index, and display your web content. Google relies on a simple technical language called Schema Markup to understand what your site is about and how your web pages are connected.
This coding vocabulary is also known as structured data. Schema Markup tells Google what the content is about:
For example, if you want to know what local events are happening in your area, you can simply type it into Google. If your event pages have Schema Markup implemented correctly, you should get a search result like the one below.
Tip : At the brand level, you should establish general guidelines that define the namibia email list ideal tone for your brand as a whole. It’s like setting the tone in a single piece of content, but with a broader scope.
Remember: The people in charge of writing content on your team may occasionally need to tweak that tone to better suit a certain topic, audience, publication, etc.
Defining a brand tone shouldn’t be a limitation. Instead, it should be a solid foundation for your editors to work from , with the ability to use and modify that tone thoughtfully and purposefully.
As we mentioned, Google uses automated bots to help it crawl, index, and display your web content. Google relies on a simple technical language called Schema Markup to understand what your site is about and how your web pages are connected.
This coding vocabulary is also known as structured data. Schema Markup tells Google what the content is about:
For example, if you want to know what local events are happening in your area, you can simply type it into Google. If your event pages have Schema Markup implemented correctly, you should get a search result like the one below.