3. Create a TikTok challenge

[fomayof928@mowline]

2. Pay attention to trends
Trends are a big thing on TikTok. If you've browsed the platform carefully before, you might have noticed that some videos follow a very similar outline or use the same sound clip. This is because this type of video is trending, proving its popularity. Try creating a similar video that makes sense for your business and tap into relevant TikTok trends.

The best way to spot trends is to consume tons of TikTok france b2b leads content. Look for recurring trends, challenges, and soundbites that you can use in your own content.

You can also head to the Search section of the TikTok app to check out trending news and topics to see if anything stands out to you.

Screenshot of TikTok app search screen
You can also get inspired by real-life events and trends happening right now. For example, one of the biggest events of 2023 is Taylor Swift’s Eras tour. Small business Spartan Candles has created a Taylor Swift-inspired soap called "Afterglow," named after one of her songs, and made a video about it:



The video eventually went viral, and the team later created a video explaining how the soap became their best-selling product to date within two days. The impact of using content trends can be huge – especially for a small business like this.

One thing that TikTok is famous for is its various video challenges, whether it be dances, challenges, etc. As you scroll through videos on the app, you may encounter a few different challenges. See if there's one that might work for your brand, or consider creating your own TikTok challenge.

There are two main types of challenges: brand challenges and community challenges.