New Call-to-action Market segmentation criteria
Posted: Thu Jan 23, 2025 5:16 am
Market segmentation has many applications and is not only connected with the launch of a new product or service, but also with more specific marketing strategies such as digital advertising. For example, in Facebook or Google ads we must segment to ensure that the ads reach the right audience. Thanks to market segmentation we can reach our target audience and not a group of people who we know will not be interested in the products or services we advertise. There are many ways to carry out market segmentation or audience segmentation, in order to group users into large categories by location, age, educational level, tastes, interests.
.. So, what characteristics can slovenia consumer mobile number list we take into account when carrying out market segmentation? These are the most well-known and used ones: Geographic : the geographic criterion for segmentation has to do with selecting the country, region or city that we want to target. Likewise, market segments based on the geographic category may also have the same language or climate in common. Demographics : If we know the profile of our audience well, this criterion can be the easiest to use when defining our segment. To carry out demographic segmentation, we will have to consider age, gender, nationality, marital status, educational level, job or profession, family, religious beliefs, race or ethnicity, purchasing power, etc.
This criterion can be so broad that it can complicate segmentation, but it is undoubtedly one of the most widely used methods in marketing to classify customers. Business : based on the company's attributes such as industry, company size, location, employees... In this way, we will be able to better define the sector in which the company will enter to position itself and, to do so, we will have to know who the competitors are and what products they offer to the market. Behavioural : taking into account behavioural criteria, we can reach, for example, users who have shown greater loyalty to the brand.
.. So, what characteristics can slovenia consumer mobile number list we take into account when carrying out market segmentation? These are the most well-known and used ones: Geographic : the geographic criterion for segmentation has to do with selecting the country, region or city that we want to target. Likewise, market segments based on the geographic category may also have the same language or climate in common. Demographics : If we know the profile of our audience well, this criterion can be the easiest to use when defining our segment. To carry out demographic segmentation, we will have to consider age, gender, nationality, marital status, educational level, job or profession, family, religious beliefs, race or ethnicity, purchasing power, etc.
This criterion can be so broad that it can complicate segmentation, but it is undoubtedly one of the most widely used methods in marketing to classify customers. Business : based on the company's attributes such as industry, company size, location, employees... In this way, we will be able to better define the sector in which the company will enter to position itself and, to do so, we will have to know who the competitors are and what products they offer to the market. Behavioural : taking into account behavioural criteria, we can reach, for example, users who have shown greater loyalty to the brand.