Using VR in email marketing
Posted: Thu Jan 23, 2025 5:24 am
This quote from Max Mawby, head of behavioral science at fintech startup Plum, best defines the psychology of online reading: Reading online is slower than reading on paper. People don’t read content word for word, but scan to see if it meets their search intent and is worth their time. Users can only read of the words on the page. Why does this happen? One reason is the cognitive bias ofwe need to act fast": the human brain is lazy and prefers seemingly simple choices and immediate rewards to complex choices.
The result? No one will read a text lawyer data sheet containing complex sentences and long paragraphs. They look like more work to do, are filled with spam and sales pitches, and are too challenging to dig into and examine, so they are ignored.If you want people to do something, make it easy. Remove obstacles," said Nobel Prize winner Richard Thaler in his book Nudge. So remove obstacles in the body of your email to make sure people will read it: An email layout that’s easy to read and encourages responses Make it as coherent and straightforward as possible: Use short sentences and paragraphs.
If there's a small chance your target audience won't understand jargon or complex language, say no to it: provoke as little thought as possible. Always use a CTA: make it eye-catching (design it as a button); craft an easy-to-understand message that explains what you want the recipient to do. Use visual hooks where applicable: add transition words, make certain text bold, and consider different font sizes or colors. (Know the limits! Overly shiny formatting can have the opposite effect and make your email look all over the place.
The result? No one will read a text lawyer data sheet containing complex sentences and long paragraphs. They look like more work to do, are filled with spam and sales pitches, and are too challenging to dig into and examine, so they are ignored.If you want people to do something, make it easy. Remove obstacles," said Nobel Prize winner Richard Thaler in his book Nudge. So remove obstacles in the body of your email to make sure people will read it: An email layout that’s easy to read and encourages responses Make it as coherent and straightforward as possible: Use short sentences and paragraphs.
If there's a small chance your target audience won't understand jargon or complex language, say no to it: provoke as little thought as possible. Always use a CTA: make it eye-catching (design it as a button); craft an easy-to-understand message that explains what you want the recipient to do. Use visual hooks where applicable: add transition words, make certain text bold, and consider different font sizes or colors. (Know the limits! Overly shiny formatting can have the opposite effect and make your email look all over the place.