Turning Your WeChat Official Account Into A Mini-Website
Posted: Sun Dec 22, 2024 5:39 am
Another option is to set up an automated message once they take a specific action within the menu. This could be ‘Contact us’, or you can also direct them towards your mini-program or H5 page.
Learn more:
WeChat Page Templates
Create Landing Pages Within WeChat
Anyone doing marketing in China should be familiar with HTML5 pages. This is because they allow you to build landing pages within all the major Chinese apps, not just WeChat.
They’re especially useful for those whose websites do not qatar whatsapp number load fast enough in China. Nevertheless, everyone can use HTML5 pages to improve their campaigns and drive users towards taking an action.
WeChat H5-based landing page example
You can build a single HTML5 page similar to your landing pages or a simple mini-site within WeChat with up to five pages (our recommendation). It could also be a page specific for a campaign: a Christmas card or a mini-game to increase follower engagement, to name just a few examples.
The HTML5 pages are a great tool that will help you:
display the most essential information about your school,
drive users to take an action such as contact form submission, and
collect data.
Your team can build the page on their own, use existing templates and/or can hire a third-party to do that (e.g. NMG).
View another example of an H5 page here.
Get Students to Engage with Your Content
One of the ways to increase engagement, and the size of your WeChat follower base, is to organize various types of activities. How you go about it really depends on your resources and creativity, but I will share some examples to give you an idea.
The goal is to encourage users to engage with your article in a certain way (e.g. leave a comment or share it) and follow the account if they aren’t already. We usually recommend organizing a giveaway to reward users for taking an action.
For Conestoga College, users had the chance to win a digital Starbucks gift card if they followed the account and shared their most successful April Fool’s Day prank (in a comment). The ten comments with the highest number of likes won the prize. We did not directly ask them to share the article (not allowed by the platform), but they naturally shared it with friends to increase the number of likes on their comment.
For Grier (a boarding school in the US), our goal was to increase the number of followers. Users had the chance to win school gadgets (including the highly popular Foxy) once they achieved a certain score in a mini-game we created and shared. (We used a third-party tool for that called 凡科 Fanke.) They had to follow the account first, though.
Obviously, some users will unfollow your account once the activity is over, but you still get a chance to reach a wider audience in a closed WeChat ecosystem.
Provide a Better Experience with Automated Messages
WeChat OAs allow you to set up automated messages. This could be as simple as a welcome message when users first start following you. Or, you could direct them towards your university rep’s WeChat account once they click on ‘Contact us’.
Automated messages within WeChat official accounts
But there are also some more advanced features:
Learn more:
WeChat Page Templates
Create Landing Pages Within WeChat
Anyone doing marketing in China should be familiar with HTML5 pages. This is because they allow you to build landing pages within all the major Chinese apps, not just WeChat.
They’re especially useful for those whose websites do not qatar whatsapp number load fast enough in China. Nevertheless, everyone can use HTML5 pages to improve their campaigns and drive users towards taking an action.
WeChat H5-based landing page example
You can build a single HTML5 page similar to your landing pages or a simple mini-site within WeChat with up to five pages (our recommendation). It could also be a page specific for a campaign: a Christmas card or a mini-game to increase follower engagement, to name just a few examples.
The HTML5 pages are a great tool that will help you:
display the most essential information about your school,
drive users to take an action such as contact form submission, and
collect data.
Your team can build the page on their own, use existing templates and/or can hire a third-party to do that (e.g. NMG).
View another example of an H5 page here.
Get Students to Engage with Your Content
One of the ways to increase engagement, and the size of your WeChat follower base, is to organize various types of activities. How you go about it really depends on your resources and creativity, but I will share some examples to give you an idea.
The goal is to encourage users to engage with your article in a certain way (e.g. leave a comment or share it) and follow the account if they aren’t already. We usually recommend organizing a giveaway to reward users for taking an action.
For Conestoga College, users had the chance to win a digital Starbucks gift card if they followed the account and shared their most successful April Fool’s Day prank (in a comment). The ten comments with the highest number of likes won the prize. We did not directly ask them to share the article (not allowed by the platform), but they naturally shared it with friends to increase the number of likes on their comment.
For Grier (a boarding school in the US), our goal was to increase the number of followers. Users had the chance to win school gadgets (including the highly popular Foxy) once they achieved a certain score in a mini-game we created and shared. (We used a third-party tool for that called 凡科 Fanke.) They had to follow the account first, though.
Obviously, some users will unfollow your account once the activity is over, but you still get a chance to reach a wider audience in a closed WeChat ecosystem.
Provide a Better Experience with Automated Messages
WeChat OAs allow you to set up automated messages. This could be as simple as a welcome message when users first start following you. Or, you could direct them towards your university rep’s WeChat account once they click on ‘Contact us’.
Automated messages within WeChat official accounts
But there are also some more advanced features: