What is bounce rate?
Posted: Thu Jan 23, 2025 5:57 am
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A high bounce rate can ruin even the best marketing strategy. Wondering why users leave your site faster than a hot potato? Bounce rate isn't just a dry number in Google Analytics - it's a wake-up call that can cost you your search engine rankings and sales. In this article, I'll show you how to reduce your bounce rate and turn casual visitors into engaged readers. You'll learn optimization techniques and understand why analyzing user behavior is key to your site's success. Ready for specific solutions that work?
Bounce rate (also known as bounce rate ) is a key analytics metric chinese overseas australia database that shows the percentage of users who leave a website after viewing only one page, without performing any interaction. It is one of the most important parameters used in bounce rate analysis and website optimization.
How is bounce rate calculated?
The bounce rate value is calculated according to the following formula:
$$\text{Bounce Rate} = \frac{\text{Number of sessions with a single view}}{\text{Total number of sessions}} \times 100\%$$
For a better understanding, let’s look at typical bounce rate values depending on the page type:
Page Type Average bounce rate Optimal bounce rate
Online stores 20-45% less than 40%
Blissful 65-90% less than 70%
Landing page 70-90% less than 80%
Company pages 40-60% less than 50%
When does bounce rate matter?
A high bounce rate may indicate several problems.
A high bounce rate can ruin even the best marketing strategy. Wondering why users leave your site faster than a hot potato? Bounce rate isn't just a dry number in Google Analytics - it's a wake-up call that can cost you your search engine rankings and sales. In this article, I'll show you how to reduce your bounce rate and turn casual visitors into engaged readers. You'll learn optimization techniques and understand why analyzing user behavior is key to your site's success. Ready for specific solutions that work?
Bounce rate (also known as bounce rate ) is a key analytics metric chinese overseas australia database that shows the percentage of users who leave a website after viewing only one page, without performing any interaction. It is one of the most important parameters used in bounce rate analysis and website optimization.
How is bounce rate calculated?
The bounce rate value is calculated according to the following formula:
$$\text{Bounce Rate} = \frac{\text{Number of sessions with a single view}}{\text{Total number of sessions}} \times 100\%$$
For a better understanding, let’s look at typical bounce rate values depending on the page type:
Page Type Average bounce rate Optimal bounce rate
Online stores 20-45% less than 40%
Blissful 65-90% less than 70%
Landing page 70-90% less than 80%
Company pages 40-60% less than 50%
When does bounce rate matter?
A high bounce rate may indicate several problems.