What is Conversion Rate and Win Rate?
Posted: Thu Jan 23, 2025 6:43 am
This metric can also help you identify risky deals. For example, if your sales people are generating larger leads with budgets five times the usual, the sales cycle will be much longer, which could put your company in a difficult position.
Especially if there’s a chance the deal will close at a lower level. In this scenario, you need to make sure your other prospects are sure bets.
The way to measure this metric is to divide your number of deals in a given month by the amount earned from each deal.
You can do this quarterly or monthly to see if your contracts are growing, shrinking or stagnating.
When it comes to evaluating your sales people, you dominican republic whatsapp number database want to see if anyone has a lower deal average than the rest of the team. This is an indication that they are either struggling to land larger accounts or are intentionally picking the low hanging fruit.
Here’s a metric that will give you an idea of how many leads are converting into customers. So if you’re generating 1,000 leads per month and getting an average of 100 of your customers to convert, your rate is 10%.
A person writes on a glass board, outlining a flowchart with "TOFU," "MOFU," and "BOFU," leading to a dollar sign.
From here, you need to define your revenue goals to see if you’re hitting them. This metric will help you set quotas for your sales teams.
For example, if your goal is to make $500,000 per month and the average deal size is $2,000, your sales people need to close/win 250 deals per month.
If your team closes 10% of deals, you need to bring in 2,500 leads.
Especially if there’s a chance the deal will close at a lower level. In this scenario, you need to make sure your other prospects are sure bets.
The way to measure this metric is to divide your number of deals in a given month by the amount earned from each deal.
You can do this quarterly or monthly to see if your contracts are growing, shrinking or stagnating.
When it comes to evaluating your sales people, you dominican republic whatsapp number database want to see if anyone has a lower deal average than the rest of the team. This is an indication that they are either struggling to land larger accounts or are intentionally picking the low hanging fruit.
Here’s a metric that will give you an idea of how many leads are converting into customers. So if you’re generating 1,000 leads per month and getting an average of 100 of your customers to convert, your rate is 10%.
A person writes on a glass board, outlining a flowchart with "TOFU," "MOFU," and "BOFU," leading to a dollar sign.
From here, you need to define your revenue goals to see if you’re hitting them. This metric will help you set quotas for your sales teams.
For example, if your goal is to make $500,000 per month and the average deal size is $2,000, your sales people need to close/win 250 deals per month.
If your team closes 10% of deals, you need to bring in 2,500 leads.