Examples of corporate stories
Posted: Sun Dec 22, 2024 5:44 am
To help you get started, we have listed three examples of a corporate story. These corporate stories are actually brought to life in video form, but you can of course also choose to convey your identity in a different way.
1. Rituals
In 'The Rituals Philosophy' you will get to know the philosophy behind the Rituals brand. The company story is told using inspiring images with subtitles, without speaking. The strength of this corporate story is that the story takes you along for about 2 minutes, before the product is named. A powerful story is therefore more about a feeling than about the product.
2. Craft
Craft's corporate story makes you think, because switzerland whatsapp number the story is not very concrete. The product is shown, but never named. The story is very personal and therefore plays on the viewer's emotions. In this way, a corporate story can help you to build a bond with customers on a deeper level.
3. Roxy
Roxy also chooses not to specifically name the product. Because only women are shown who tell you the story personally, your full attention is focused on the story. Another strong point of this video is that it uses influencer marketing . By letting powerful, athletic women speak, the story comes across as more credible to the target group.
Birkigt and Stadler's identity model
Only when your identity is rock solid can you start working strategically on the way you come across. In other words, on your image. This is where Birkigt and Stadler’s identity model comes into play. The model looks a bit like a pokéball and at first glance looks very simple. And once you’ve mastered it, it is.
In the middle of the circle you will find the identity: what you have just determined. In the areas around the identity you will find three instruments that help you to express your identity in the right way. The identity model tells us which instruments are essential to align your identity and image.
Identity model Birkigt and Stadler
1. Symbolism
The instrument 'symbolism' is entirely focused on the images that you use as an organization in your expressions. This starts with the corporate identity and the logo or image brand that results from it. The colors that you choose in your corporate identity have an enormous impact on the way you come across. This is also called color marketing . It is not without reason that an organization like KLM chooses blue, a color that is associated with reliability and safety. Coca Cola also makes a well-considered choice in the field of color marketing. The color red stands for passion and energy.
1. Rituals
In 'The Rituals Philosophy' you will get to know the philosophy behind the Rituals brand. The company story is told using inspiring images with subtitles, without speaking. The strength of this corporate story is that the story takes you along for about 2 minutes, before the product is named. A powerful story is therefore more about a feeling than about the product.
2. Craft
Craft's corporate story makes you think, because switzerland whatsapp number the story is not very concrete. The product is shown, but never named. The story is very personal and therefore plays on the viewer's emotions. In this way, a corporate story can help you to build a bond with customers on a deeper level.
3. Roxy
Roxy also chooses not to specifically name the product. Because only women are shown who tell you the story personally, your full attention is focused on the story. Another strong point of this video is that it uses influencer marketing . By letting powerful, athletic women speak, the story comes across as more credible to the target group.
Birkigt and Stadler's identity model
Only when your identity is rock solid can you start working strategically on the way you come across. In other words, on your image. This is where Birkigt and Stadler’s identity model comes into play. The model looks a bit like a pokéball and at first glance looks very simple. And once you’ve mastered it, it is.
In the middle of the circle you will find the identity: what you have just determined. In the areas around the identity you will find three instruments that help you to express your identity in the right way. The identity model tells us which instruments are essential to align your identity and image.
Identity model Birkigt and Stadler
1. Symbolism
The instrument 'symbolism' is entirely focused on the images that you use as an organization in your expressions. This starts with the corporate identity and the logo or image brand that results from it. The colors that you choose in your corporate identity have an enormous impact on the way you come across. This is also called color marketing . It is not without reason that an organization like KLM chooses blue, a color that is associated with reliability and safety. Coca Cola also makes a well-considered choice in the field of color marketing. The color red stands for passion and energy.