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Apple
(Image source: Apple)
Instagram Stories are a powerful tool for keeping your audience engaged on a daily basis. In fact, smaller brands with less than 10,000 followers saw a 35% increase in Stories reach in the last year .
Since they disappear after 24 hours, they’re perfect for sharing more casual instagram database insights into your brand, giving it a real, personal touch and making followers feel like they’re learning about your business. Whether you’re sharing behind-the-scenes footage, an exclusive sneak peek at an upcoming product, or using an interactive poll to solicit user opinion, the options are endless.
Engage with the community
Building relationships with followers shows that your brand truly cares about its audience and helps create a sense of community.
Some great ways to increase engagement are by replying to comments on posts, responding to direct messages, and sparking conversations through Instagram Stories or posts. Users who see your business interacting with others are more likely to want to get involved and leave comments of their own, increasing your overall engagement.
Another effective way to start a conversation and get your name known is to comment on posts by other businesses in your local area or industry, growing your brand while building relationships.
Glossier
(Image source: Glossier)