What questions were answered

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If your content funnels always show 100% conversion to the target action, close this article and better write your own. Because in this material we told you how to work with clients who are not yet ready to leave a request on the site.


do you need warming up and in which areas;
what are the stages of purchase readiness and how to move them further down the funnel;
where to start assembling a heating funnel;
how to warm up an audience on a website, in social networks and messengers;
what to do if warming up the audience didn't work;
What are the most common mistakes made when setting up heating and how to avoid them.
What is audience warm-up?
Warming up the target audience is an important element in uk email list sales strategy. Companies use it as a gentle introduction of consumers to the product ecosystem. The goal of warming up is to increase brand loyalty , gradually form a need in the client and not provoke a refusal.

So, warming up helps:

collect more leads and grow sales without increasing traffic;
increase conversion at specific points of user interaction with the product;
control the customer's path and lead them to target actions.
How to launch the first audience warm-up chain?
Use Carrot quest tools and ready-made mechanics to get the first leads in 7 days of the trial period.

Test Carrot quest
Which companies use audience warm-up and why
Audience warming up is used in almost all industries: from online schools to beauty salons. But most often, audience warming up mechanics are used by companies with a long transaction cycle. For example, real estate agencies, car dealers or complex IT products.

Warming up is necessary if you are selling a complex or expensive product, and customers take a long time to make a purchase decision.

Awareness Ladder for Warming Up Your Audience
All stages of customer awareness of the product
The tool without which audience warming up does not work is the warming up funnel. This is a sequence of steps aimed at smooth client involvement. Each stage provides messages taking into account the lead's warmth and readiness to buy.

Audience warming up is especially necessary at stages where the client hesitates. Usually these are the stages of problem recognition, search for possible solutions or making a purchase decision. Here, marketers use warming up to work with objections, build trust and gradually lead the client to understanding the value of the offer.

Imagine a client who wants to buy a complex online service. He doubts because he won’t understand the settings and will spend a lot of time. In the warm-up, you offer a free video course on how the service works. And you also send an onboarding chain in which you convince the client that all efforts will give a great effect.