Don’t forget about referral marketing
Posted: Sun Dec 22, 2024 5:55 am
Just think about it: how many products or services did you or someone you know buy because a friend, colleague, or influencer recommended them?
Exactly.
In B2B, buying largely happens through word of mouth and poland whatsapp peer recommendations. Referrals work like a charm — 84 percent of B2B decision-makers start the buying process with a referral.
However, referrals are hard to track if you don’t have a partner program with a traceable code or link. So consider making referral marketing a part of your strategy, as it’s an effective and largely untapped lead-generation opportunity.
Produce lead magnets
Lead magnets like gated content and pop-ups on your blog and website are great ways to use your content to collect leads.
Here are the types of gated content you can offer in exchange for personal information:
Webinars
Whitepapers
E-books
Interactive tools
Templates, and more
These are usually middle-of-the-funnel (MOFU) leads. Instead of pitching your product, you may need to first nurture them with more content.
Pop-ups and banners have come a long way since they were aggressive and annoying. For example, at Leadfeeder, exit-intent pop-ups are one of our favorite methods to convert readers into sales leads.
The key here is to develop a good CTA and design the pop-up to draw visitor's eyes to the most important content.
Try lead automation software
Just reading about all those lead-generation strategies can be both overwhelming and tiring. The execution is no picnic either, especially if you don’t use tools that automate things.
In reality, you can automate the process from start to finish. From creating lists of quality leads to automating your lead gen funnel, lead generation software makes things easier and faster.
Exactly.
In B2B, buying largely happens through word of mouth and poland whatsapp peer recommendations. Referrals work like a charm — 84 percent of B2B decision-makers start the buying process with a referral.
However, referrals are hard to track if you don’t have a partner program with a traceable code or link. So consider making referral marketing a part of your strategy, as it’s an effective and largely untapped lead-generation opportunity.
Produce lead magnets
Lead magnets like gated content and pop-ups on your blog and website are great ways to use your content to collect leads.
Here are the types of gated content you can offer in exchange for personal information:
Webinars
Whitepapers
E-books
Interactive tools
Templates, and more
These are usually middle-of-the-funnel (MOFU) leads. Instead of pitching your product, you may need to first nurture them with more content.
Pop-ups and banners have come a long way since they were aggressive and annoying. For example, at Leadfeeder, exit-intent pop-ups are one of our favorite methods to convert readers into sales leads.
The key here is to develop a good CTA and design the pop-up to draw visitor's eyes to the most important content.
Try lead automation software
Just reading about all those lead-generation strategies can be both overwhelming and tiring. The execution is no picnic either, especially if you don’t use tools that automate things.
In reality, you can automate the process from start to finish. From creating lists of quality leads to automating your lead gen funnel, lead generation software makes things easier and faster.