Social media marketing
Posted: Sun Dec 22, 2024 5:57 am
Building a social media presence can help you establish your business as a go-to resource in your industry. I mean, some of the greatest B2B companies have some of the greatest social media presence. It’s really an excellent way to boost your brand and actively engage with your target audience.
The type of your company determines the social media platform you’ll want to target. For instance, if you’re a B2B business, LinkedIn can be a particularly effective source of leads for you.
Hosting more than 575 million professionals, the platform has extensive targeting tools that let you reach high-quality leads and retarget those who’ve already shown interest in your business. It’s also home to groups that connect professionals and businesses with similar interests.
Infographics
Who doesn’t like attractive visuals coupled with useful information wrapped in a shareable format? Indeed, posting infographics is a great way to engage your audience.
Effective infographics address the pain points or desires of your audience, provide statistics and insights, and offer actionable tips. On top of that, they clearly state their CTA and link to relevant content. Zendesk, for instance, uses infographics to drive traffic to their “Happy Customers, Happy Bottom Line” ebook.
Case studies
Case studies feature compelling stories that illustrate the exact ways india mailing list your company has helped its customers. Basically, they offer proof of success, showing potential clients how you handled similar projects.
You see, the company website may contain all sorts of information about your solutions and services, but only case studies tell a detailed story of how you approached a specific problem in a specific industry or using specific resources.
But though it may feel like the case study is about you, it’s important to actually make it about the customer and the value your company has brought them.
Webinars
Webinars do a great job of positioning your brand as a thought leader. They also stand out from impersonal forms of content. Unlike videos and ebooks, webinars allow you to interact with your audience and earn their trust, all while showing off your subject matter expertise.
You can attract viewers by partnering up with brands or influencers who have a significant following in your niche. For instance, Kissmetrics worked with Trevor Owens, an author and founder of QuickMVP and Lean Startup Machine, to promote their webinar that taught people how to “start lean.”
Email marketing
Though it kind of seems outdated now, I wouldn’t recommend discarding email marketing just yet. It’s still there, it still works, the messages just have to be engaging and valuable enough to make people click. This means no generic stuff that targets everyone and hits no one.
That’s where split testing comes in to test different versions of your emails and see which copy performs best. Remember: for every email you test, you’ll have to focus on a specific element, such as the subject line, body text, layout, and CTA.
The type of your company determines the social media platform you’ll want to target. For instance, if you’re a B2B business, LinkedIn can be a particularly effective source of leads for you.
Hosting more than 575 million professionals, the platform has extensive targeting tools that let you reach high-quality leads and retarget those who’ve already shown interest in your business. It’s also home to groups that connect professionals and businesses with similar interests.
Infographics
Who doesn’t like attractive visuals coupled with useful information wrapped in a shareable format? Indeed, posting infographics is a great way to engage your audience.
Effective infographics address the pain points or desires of your audience, provide statistics and insights, and offer actionable tips. On top of that, they clearly state their CTA and link to relevant content. Zendesk, for instance, uses infographics to drive traffic to their “Happy Customers, Happy Bottom Line” ebook.
Case studies
Case studies feature compelling stories that illustrate the exact ways india mailing list your company has helped its customers. Basically, they offer proof of success, showing potential clients how you handled similar projects.
You see, the company website may contain all sorts of information about your solutions and services, but only case studies tell a detailed story of how you approached a specific problem in a specific industry or using specific resources.
But though it may feel like the case study is about you, it’s important to actually make it about the customer and the value your company has brought them.
Webinars
Webinars do a great job of positioning your brand as a thought leader. They also stand out from impersonal forms of content. Unlike videos and ebooks, webinars allow you to interact with your audience and earn their trust, all while showing off your subject matter expertise.
You can attract viewers by partnering up with brands or influencers who have a significant following in your niche. For instance, Kissmetrics worked with Trevor Owens, an author and founder of QuickMVP and Lean Startup Machine, to promote their webinar that taught people how to “start lean.”
Email marketing
Though it kind of seems outdated now, I wouldn’t recommend discarding email marketing just yet. It’s still there, it still works, the messages just have to be engaging and valuable enough to make people click. This means no generic stuff that targets everyone and hits no one.
That’s where split testing comes in to test different versions of your emails and see which copy performs best. Remember: for every email you test, you’ll have to focus on a specific element, such as the subject line, body text, layout, and CTA.