Position your brand on social networks and specialized platforms
Posted: Sat Jan 25, 2025 5:44 am
Some of the digital channels that have the greatest impact on users when choosing one accommodation or another are social networks and specialized platforms such as Booking or TripAdvisor.
More and more users are choosing a holiday destination that they have seen on social media, and the same is true for accommodations. Therefore, working on the brand's social media has to egypt email list be a key point in the marketing strategy for hotels . This way, you will make it easier for more people around the world to find you and consider you a good accommodation option.
TripAdvisor is the leading platform for specialized tourist information, so achieving a good presence and designing a marketing strategy to achieve positive reviews is essential. In addition, it is very important to respond politely to negative reviews, so that users who read these comments see that you are taking steps to improve the points in question.
Finally, Booking is one of the most popular portals for booking accommodation worldwide. Therefore, it can be a support to attract users from a secondary channel.
5. Develop a content strategy
An effective content strategy is the best way to make users aware of a brand and its services without resorting to aggressive advertising. To achieve this goal, your hotel's content strategy should consider the following points :
Buyer persona design : Identify the ideal customer profile or profiles and investigate their interests, needs and concerns.
Develop the blog : Create the channel to publish and distribute the content. Developing a blog associated with your website allows Internet users to find your articles, ebooks, guides and other materials perfectly categorized by topics of interest.
SEO positioning : To reach users, it is important to determine which terms you should use to position your business in Google results .
More and more users are choosing a holiday destination that they have seen on social media, and the same is true for accommodations. Therefore, working on the brand's social media has to egypt email list be a key point in the marketing strategy for hotels . This way, you will make it easier for more people around the world to find you and consider you a good accommodation option.
TripAdvisor is the leading platform for specialized tourist information, so achieving a good presence and designing a marketing strategy to achieve positive reviews is essential. In addition, it is very important to respond politely to negative reviews, so that users who read these comments see that you are taking steps to improve the points in question.
Finally, Booking is one of the most popular portals for booking accommodation worldwide. Therefore, it can be a support to attract users from a secondary channel.
5. Develop a content strategy
An effective content strategy is the best way to make users aware of a brand and its services without resorting to aggressive advertising. To achieve this goal, your hotel's content strategy should consider the following points :
Buyer persona design : Identify the ideal customer profile or profiles and investigate their interests, needs and concerns.
Develop the blog : Create the channel to publish and distribute the content. Developing a blog associated with your website allows Internet users to find your articles, ebooks, guides and other materials perfectly categorized by topics of interest.
SEO positioning : To reach users, it is important to determine which terms you should use to position your business in Google results .