Create content to answer the questions your potential customers

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If you've done the hard work of getting a potential customer to request a quote or talk to a salesperson, they'll ask you questions to make sure you have all the information they need to proceed. Leverage this information by answering those same questions in future blogs and other content. Chances are others are asking the same questions in search engines.

6. Provide technical specifications. If your products are rated for certain metrics, meet (or exceed) industry standards, or have been independently tested, publish the technical aspects of those estonia email list metrics on your website, because a buyer may be looking to make sure your products can meet their project or scope needs.

7. Show how your products were used. If you’re in the middle of the supply chain or have raw materials used to create a finished product, show how those products were used in real-life settings. Whether through a case study or photo examples on the product pages themselves, painting the picture in the visitor’s mind of how the product can be used will help facilitate further engagement.

8. Links within your website. Create content that guides the reader along a journey, whether by directing them to another page that provides product specifications, linking to other pieces of content on the same topic (such as in a topic cluster), or even directing them to a landing page for premium, downloadable content. Internal links from one page to another can provide users with actionable next steps, as well as inform search engines about the depth of your website.

9. Get links from external sources. Produce content that is so rich, valuable, and informative that other websites (e.g., industry publications, your suppliers, or customers) will want to link their content to yours. While not all external links are created equal (there are bad links that you may want to disavow), quality links to your site will help improve rankings and overall SEO. You can even consider directly asking colleagues at other organizations to link to your content.

10. Create an editorial calendar for content. If you’re getting into the SEO game and trying to rank at the top of search results, creating an editorial calendar is a crucial part of the strategy for long-term success. It’s common for manufacturers to throw in the towel after 3-4 pieces of content don’t show immediate results. But SEO strategy is more like running a marathon than a sprint. Plan your content, your cadence, and understand that rewards may take time to arrive.