This article describes only some of them.
Posted: Sat Dec 21, 2024 3:59 am
If you use this formula, be especially careful in the second stage (More pain). The scary facts you present must be real, verified. If the consumer gets the impression that you are making a mountain out of a molehill, he may smirk and ignore your offer, even if it really meets his needs.
Based on the problems of the target audience, help the potential client understand their seriousness, but do not turn your advertising into a comedy horror film.
6. DIBABA
Another model that has remained relevant for advertising for over 60 years also deserves attention. Unlike the previous formulas, this is not an English, but a German abbreviation.
D efinitionsstufe - determine the desires and needs of the target audience.
I dentifizierungsstufe - convey to the potential buyer the idea that the product solves his problem / satisfies his desire.
B eweisstufe - present arguments in favor of your product or service compared to the offers of your competitors.
A nnahmestufe — you predict the consumer's reaction. You think whatsapp indian number through in advance the questions and objections that he may have.
B egierdestufe - motivate the consumer to purchase a product/service using promotions, limited offers, etc.
A bschlußstufe — create favorable conditions for purchasing. Offer various payment methods, guarantee the possibility of returning or replacing the goods.
This formula differs from the previous ones by a more thorough approach. In addition to the stages of interaction with the consumer, it includes preparatory actions and the creation of favorable conditions. That is, it goes beyond the creation of an advertising layout.
DIBABA can become the ideological basis of a landing page or even an online store. However, it is rightly considered one of the most complex advertising formulas, so working with it should be approached with due seriousness.
As you can see, advertisers use many advertising formulas. At the same time, there is no "golden formula" suitable for any advertising campaign. All known advertising models are like a set of tools in a marketer's suitcase. Often these tools have to be "tuned" - adapted to a specific situation.
As you may have noticed, despite the differences between these formulas, they contain the same elements - "attracting attention", "describe the benefit", "inspire trust", etc.
These "variables" can be correctly entered only by focusing on studying a specific situation. It is precisely this kind of multifaceted immersion in a business task that you can count on when you contact us !
Based on the problems of the target audience, help the potential client understand their seriousness, but do not turn your advertising into a comedy horror film.
6. DIBABA
Another model that has remained relevant for advertising for over 60 years also deserves attention. Unlike the previous formulas, this is not an English, but a German abbreviation.
D efinitionsstufe - determine the desires and needs of the target audience.
I dentifizierungsstufe - convey to the potential buyer the idea that the product solves his problem / satisfies his desire.
B eweisstufe - present arguments in favor of your product or service compared to the offers of your competitors.
A nnahmestufe — you predict the consumer's reaction. You think whatsapp indian number through in advance the questions and objections that he may have.
B egierdestufe - motivate the consumer to purchase a product/service using promotions, limited offers, etc.
A bschlußstufe — create favorable conditions for purchasing. Offer various payment methods, guarantee the possibility of returning or replacing the goods.
This formula differs from the previous ones by a more thorough approach. In addition to the stages of interaction with the consumer, it includes preparatory actions and the creation of favorable conditions. That is, it goes beyond the creation of an advertising layout.
DIBABA can become the ideological basis of a landing page or even an online store. However, it is rightly considered one of the most complex advertising formulas, so working with it should be approached with due seriousness.
As you can see, advertisers use many advertising formulas. At the same time, there is no "golden formula" suitable for any advertising campaign. All known advertising models are like a set of tools in a marketer's suitcase. Often these tools have to be "tuned" - adapted to a specific situation.
As you may have noticed, despite the differences between these formulas, they contain the same elements - "attracting attention", "describe the benefit", "inspire trust", etc.
These "variables" can be correctly entered only by focusing on studying a specific situation. It is precisely this kind of multifaceted immersion in a business task that you can count on when you contact us !