YOU ARE NOT USING EXTENSIONS IN YOUR ADS

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Extensions are additional information to the copy that can be added to your ads. When you use them, you not only give searchers more options to fulfill their purpose, but you also make your ad more effective and visible on the search results page.

This logic dates back to the beginning of advertising, and for good reason. Extensions provide the space needed to allow searchers the maximum amount of time to see your ad.

In general, extensions increase the finland email list total number of clicks on your ad and offer interactive contact options, such as maps, download CTAs, or links to specific parts of your website.

What to do to improve?
Use extensions to give your ad the space it needs to be seen.

For a more advanced strategy, consider which extensions will provide the most value to searchers. There are a variety of extensions, ranging from phone numbers to shopping coupons. It's a topic that's been widely discussed. Our advice is: use the extensions that make the most sense for your business.



7. YOU ARE NOT USING NEGATIVE KEYWORDS
Why is it a mistake?
Negative keywords are words you don't want your ad to be associated with. They're also very useful for guiding Google on how to best display your ad.

In short, instead of thinking about where you want your ad to appear, think about where you don't want it to appear.

Insert keywords that prevent your ad from being distributed for searches you don't want associated with your brand. This way, you can focus exclusively on keywords that are relevant to your customers.

To do?
Start adding negative keywords in an organized and systematic way to your Google Ads campaign settings.

As you can imagine, there are some negative keywords that every account should use, in addition to the negative keywords specific to your industry and campaign.

Like many PPC professionals, we like to have a list of negative keywords before creating an account. If you don't know how to choose your keywords, consider working with a professional to get a good starting point.