Raise your hands if you want to send higher quality leads
Posted: Sat Jan 25, 2025 6:49 am
The customer buying cycle is not 100% digital yet. Changing consumer behaviour , coupled with the introduction of e-commerce into business models , makes this more likely today than might have been thought five years ago. Still, for most brands, sending brochures by email, or processing the data of people who have passed by a stand or exhibition, is still commonplace. No problem. All of this can be integrated and managed with automated marketing and inbound marketing platforms, and an entire automated marketing and sales process can be deployed to achieve the desired results.
Realistically, not all leads are created equal and have the same value. Would you treat a person who came to you through social media and who you suspect could be your competition the ghana email list same as a person who visited your stand in Geneva with a Cartier on their wrist? If the answer is no, then you have to be clear that your option is automated marketing. Lead scoring and knowing all their preferences and actions very well will allow us to always put the most valuable leads at the front. Segmenting a lead based on how close or far they are from closing the sale allows you to assign each of them their most appropriate lead nurturing program . Keep in mind that even the “uncontactable” ones can become clients one day if they are worked on well, and here automation does an impeccable job in this regard.
Keep your hands raised if you want to know how those leads are evolving.
You would like to stop with that model that makes leads disappear in a kind of black hole. I assure you that you will not need a time machine or to be able to move at the speed of light. You will achieve this by integrating the automated marketing or inbound marketing platform. Hubspot is one of the most recommended. With your CRM, such as Salesforce , you will be able to create and monitor the progress of each lead and rescue those who do not buy at a given time.
Realistically, not all leads are created equal and have the same value. Would you treat a person who came to you through social media and who you suspect could be your competition the ghana email list same as a person who visited your stand in Geneva with a Cartier on their wrist? If the answer is no, then you have to be clear that your option is automated marketing. Lead scoring and knowing all their preferences and actions very well will allow us to always put the most valuable leads at the front. Segmenting a lead based on how close or far they are from closing the sale allows you to assign each of them their most appropriate lead nurturing program . Keep in mind that even the “uncontactable” ones can become clients one day if they are worked on well, and here automation does an impeccable job in this regard.
Keep your hands raised if you want to know how those leads are evolving.
You would like to stop with that model that makes leads disappear in a kind of black hole. I assure you that you will not need a time machine or to be able to move at the speed of light. You will achieve this by integrating the automated marketing or inbound marketing platform. Hubspot is one of the most recommended. With your CRM, such as Salesforce , you will be able to create and monitor the progress of each lead and rescue those who do not buy at a given time.