Linkedin has become the professional social network par excellence. Relations with our employees are often carried out through it, in the same way that it can be used both at a commercial level and for personnel searches. Within the language for Linkedin, we would like to highlight the following guidelines:
Publish content related to the profession of the contacts you mostly have.
Be very careful with language and content, as this is a professional social network.
Do not post or upload advertisements for your brand
Participate in groups that are related to your profession.
Recommend content to your contacts.
Use personalized messages to build business relationships.
YouTube
It is the leading platform for uploading and sharing costa rica email list videos . Also at the business level, where it not only allows you to share audiovisual content, but also to reach your target audience.
Some tips to apply to your YouTube videos are the following:
Upload videos that offer value to the company and are no longer than 30 seconds long. A short and direct video is preferable to a long and boring one.
Evaluate video upload frequency and statistics.
Pinterest
Pinterest is an image-sharing platform that allows users to manage their images. Its users are mostly women, making it perfect for targeting this audience. Here are some of the features of its posts:
It is used by fashion, decoration, home and design brands.
It allows you to upload images very frequently.
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There are also other social networks with potential growth among young people, such as Snapchat, which we will analyze in future posts.
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