5 definitive offers to generate more leads

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There are many types of offers, but not all are equally good. As we have already seen, the most irresistible offers are those that follow the purchase cycle . Value, like beauty or love, is in the eyes of the beholder: you must know your users' needs well in order to give them what they are looking for in the form of an offer and thus achieve conversion to a lead, following an inbound marketing methodology .

That's all about deciding what topics to indonesia email list cover in the content. But the format also influences the success of an offer . This is nothing more than the packaging in which the offer is wrapped, and since it's a gift, it's worth taking care of this aspect as well. Statistics help us to know which format generates the most leads.

For your reference, we have made a ranking of the offers that best convert visitors into leads . We present you the top 5, although in our eBook "30 tricks and great ideas for lead generation" you have up to 10 so you can discover other offers that complement the most successful ones.

Ebooks or guides
After the blog, it is probably the most used content by companies, but it is also the one that generates the most leads. An ebook or a guide is a more or less extensive piece of content whose quality information justifies the download in exchange for the email. You can use it to educate about a monographic topic, inform the lead about step-by-step processes or, as we do, give practical ideas that demonstrate your experience.