What does a good loyalty process entail?
Posted: Sun Jan 26, 2025 10:50 am
We often think that customer loyalty means selling more to them. But no, it means listening to them and serving them. These two words are fundamental. Your customer needs you to listen to them and needs you to serve them.
And once this is done very well and the client places their trust in you, the next step is automatic. It is much more likely to sell to someone who already knows us than to someone with whom we have just established contact.
We can do cross-selling, upselling, increase the average ticket or the ghana email list frequency of purchase. But, for everything, we need to know who we have in front of us, what projects or needs they have, whatWe often think that customer loyalty means selling more to them. But no, it means listening to them and serving them. These two words are fundamental. Your customer needs you to listen to them and needs you to serve them.
And once this is done very well and the client places their trust in you, the next step is automatic. It is much more likely to sell to someone who already knows us than to someone with whom we have just established contact.
We can do cross-selling, upselling, increase the average ticket or the frequency of purchase. But, for everything, we need to know who we have in front of us, what projects or needs they have, what
This is the next step you will take. With this basic information, it is easier to continue developing new value propositions.
CTAs-Blog-Report2024-1
The problem is that not all companies have that data, right?
Unfortunately not. But customers provide us with data all the time: when they fill out a form, when they make a query, when they talk to a salesperson, when they ask for a quote, when they make a complaint… If we follow their steps, we are producing what we can call the “micro data” of our own company.
And once this is done very well and the client places their trust in you, the next step is automatic. It is much more likely to sell to someone who already knows us than to someone with whom we have just established contact.
We can do cross-selling, upselling, increase the average ticket or the ghana email list frequency of purchase. But, for everything, we need to know who we have in front of us, what projects or needs they have, whatWe often think that customer loyalty means selling more to them. But no, it means listening to them and serving them. These two words are fundamental. Your customer needs you to listen to them and needs you to serve them.
And once this is done very well and the client places their trust in you, the next step is automatic. It is much more likely to sell to someone who already knows us than to someone with whom we have just established contact.
We can do cross-selling, upselling, increase the average ticket or the frequency of purchase. But, for everything, we need to know who we have in front of us, what projects or needs they have, what
This is the next step you will take. With this basic information, it is easier to continue developing new value propositions.
CTAs-Blog-Report2024-1
The problem is that not all companies have that data, right?
Unfortunately not. But customers provide us with data all the time: when they fill out a form, when they make a query, when they talk to a salesperson, when they ask for a quote, when they make a complaint… If we follow their steps, we are producing what we can call the “micro data” of our own company.