Industrial companies and the challenge of digital transformation
Posted: Sun Dec 22, 2024 6:19 am
When was the last time a customer walked into your company for the first time and signed a contract right away? If you're in the B2B environment, probably never. It's rare. To get customers, we first need to get contacts. This will help us build a relationship that leads to a purchase.
“To attract customers, we first have to attract contacts.”
We've already seen how important it is to attract web traffic, but what do we do with all those people who come to browse? We must do everything possible to stay in touch with them. This way we can continue to attract them to our website or our sales channels and get them to complete their purchase.
Learn how to capture leads in the technology sector in this post
To do this, we must prepare our website to capture leads. In many cases, it will not be enough to give visibility to our contact form. We have to look at other ways to get their attention, give them a special offer in exchange for their email or invite them to download a guide that they cannot miss.
Nurture your contacts. Grow your leads.
After working on converting our website, our database will start to grow considerably. But contacts are not customers, and companies do not live off of contacts. In any case, they are people who are closer to making a purchase. How can we make them become our customers?
“Lead nurturing will help us convert contacts into clients”
Lead nurturing will help us in this regard. It is one of the keys to Inbound b2b email lists poland Marketing . It consists of gaining the credibility and trust of your contacts and making them understand how your company can help their business.
Lead nurturing: What it is and how to use it to sell more in the industrial sector
How can we nurture our leads? Sending a monthly newsletter is a way to remind our leads that we are there. But, in lead nurturing, personalization is key. Thanks to Marketing Automation we can configure and coordinate our email sendings until our database feels special without having to allocate human resources.
In this part, it is also important to combine different tools. Lead nurturing is not only done through email. If our contact is worthwhile or we think they may be interesting, pick up the phone and take care of their needs!
Build customer loyalty. Get referrals.
The last step is when the circle closes. There is only one thing more important than getting clients: keeping them. Building customer loyalty is important so that they continue doing business with our company, but above all, they can be our best ambassadors.
“Our customers are our best ambassadors.”
Keep in touch with your clients, don't forget about them. Ask them to recommend you if they are happy with you and take advantage of the opportunity to introduce you to new potential clients. It's networking. Make sure your clients speak well of you, they are your best portfolio and the perfect example of a job well done.
“To attract customers, we first have to attract contacts.”
We've already seen how important it is to attract web traffic, but what do we do with all those people who come to browse? We must do everything possible to stay in touch with them. This way we can continue to attract them to our website or our sales channels and get them to complete their purchase.
Learn how to capture leads in the technology sector in this post
To do this, we must prepare our website to capture leads. In many cases, it will not be enough to give visibility to our contact form. We have to look at other ways to get their attention, give them a special offer in exchange for their email or invite them to download a guide that they cannot miss.
Nurture your contacts. Grow your leads.
After working on converting our website, our database will start to grow considerably. But contacts are not customers, and companies do not live off of contacts. In any case, they are people who are closer to making a purchase. How can we make them become our customers?
“Lead nurturing will help us convert contacts into clients”
Lead nurturing will help us in this regard. It is one of the keys to Inbound b2b email lists poland Marketing . It consists of gaining the credibility and trust of your contacts and making them understand how your company can help their business.
Lead nurturing: What it is and how to use it to sell more in the industrial sector
How can we nurture our leads? Sending a monthly newsletter is a way to remind our leads that we are there. But, in lead nurturing, personalization is key. Thanks to Marketing Automation we can configure and coordinate our email sendings until our database feels special without having to allocate human resources.
In this part, it is also important to combine different tools. Lead nurturing is not only done through email. If our contact is worthwhile or we think they may be interesting, pick up the phone and take care of their needs!
Build customer loyalty. Get referrals.
The last step is when the circle closes. There is only one thing more important than getting clients: keeping them. Building customer loyalty is important so that they continue doing business with our company, but above all, they can be our best ambassadors.
“Our customers are our best ambassadors.”
Keep in touch with your clients, don't forget about them. Ask them to recommend you if they are happy with you and take advantage of the opportunity to introduce you to new potential clients. It's networking. Make sure your clients speak well of you, they are your best portfolio and the perfect example of a job well done.