Digital Out-Of-Home (DOOH) Ads are now part of DV360

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Today’s customer journey isn’t always a straight line. Consumers are constantly switching channels and touchpoints, and brands need the right tools to keep up. DOOH is an increasingly popular option that brings the latest digital technologies to a traditional advertising medium. It allows brands to interact with customers as they make important decisions or take specific actions, such as when they’re walking through a mall or waiting in line at the grocery store.

Google is now making DOOH accessible to norway email list all DV360 users so they can connect with people in their everyday lives using the power of programmatic technology. This includes public display areas such as airports, stadiums, shopping malls, bus stops, elevators, taxis, and more.


The best of digital and display combined
With DV360 DOOH, brands can combine the emotional impact and captivating formats of traditional out-of-home advertising with the power of digital channels. With a single strategy, they can reach people on screens of all sizes and shapes. All this is done quickly and efficiently. Marketers can manage, stop, and enhance digital signage in near real-time. They can manage everything from activation strategy to optimization and reporting, all from a single platform.

Centralized buying and automated OOH campaigns are particularly beneficial for brands with a global reach. It allows them to reach their international audiences through a single tool. Currently, DV360 is already a partner of the exchanges Hivestack, Magnite, Place Exchange, Stroer SSP, VIOOH and Vistar Media. These exchanges offer access to the largest media owners around the world, including Clear Channel Outdoor, Intersection, JCDecaux, Lamar and Stroer. This inventory is secured through programmatic agreements.