Phishing in your email: We tell you how it can affect your strategy

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Email phishing is one of the most common threats in the world of digital marketing. Although it may seem like something that only affects end users, it can have serious consequences for any company's marketing strategy . Do you know what phishing is and how it can impact your email marketing campaigns? Below, we explain what it is and how it can affect your brand.

TABLE OF CONTENTS
What is phishing?
What is phishing and how does it work?
How phishing affects your email marketing strategy
Impact on brand reputation
Deliverability issues
Most common types of phishing
Phishing Examples
How to identify a phishing email
How to protect your email marketing strategy against phishing

What is phishing?
Phishing is a cyberattack technique where criminals try to trick hong kong email list people into providing sensitive information , such as passwords or banking details. This is usually achieved by using fake emails that appear to come from trusted sources, such as banks or well-known companies.

The problem is that these types of attacks can also harm your business. If criminals use your brand name to launch a phishing attack, your customers’ trust can be undermined , negatively impacting your future email communications. And it’s not just about losing users’ trust, but also the knock-on effects this has on your company’s digital reputation , which can reduce the effectiveness of your marketing campaigns.

phishing email

What is phishing and how does it work?
The term phishing comes from the word “fishing,” as criminals “fish” for victims by sending fake emails. These emails trick users into clicking on malicious links or providing personal information. It’s a simple but effective tactic that can cause a lot of damage if the malicious emails are not identified.

Phishing criminals can use this technique to access sensitive information or install malware on the victim's system. In many cases, phishing emails ask the user to verify their account or download an attachment, resulting in the involuntary handover of personal data.

How phishing affects your email marketing strategy
Email phishing can have a direct impact on your marketing strategy. If an attack is associated with your brand, you could lose user trust, which affects the opening rate and effectiveness of your campaigns.

Impact on brand reputation
When users receive phishing emails that appear to come from your company, they lose trust . Once a customer has fallen victim to an attack related to your brand, they are less likely to open future emails, directly affecting the success of your campaigns.

Deliverability issues
Phishing can also affect the deliverability of your emails. If email providers detect that many emails from your domain are being flagged as fraudulent , future messages are likely to end up in the spam folder , decreasing the visibility of your campaigns and affecting your return on investment.



hacker phishing



Most common types of phishing
Knowing the types of phishing will help you identify and prevent these attacks. Some of the most common ones include:

Spear phishing: Highly personalized attacks targeting a particular person.
Mass phishing: Fraudulent emails sent in large volumes to random users.
Pharming: Redirecting users to fake websites to steal information.
Phishing Examples
Here are some examples of phishing to help you be more alert:

Account verification email: Fake messages asking you to verify personal information through a malicious link.
Fake offers or refunds: Emails that offer unexpected refunds or non-existent promotions to capture data.
How to identify a phishing email
There are some basic ways to identify phishing emails and avoid falling into the trap:

Check the email address: Often addresses are suspicious or do not match the actual sender.
Grammar errors: Many phishing emails contain spelling errors or strange formatting.
Malicious Links: Before clicking on any link, hover over it to verify its authenticity.