Marketing has always been the area responsible for increasing sales in a company. With the emergence of digital marketing , this objective remained the same, however, the tools did not .
Technology brought resources for marketing to also develop anguilla email list 7582 contact leads and be able, in this way, to reach a more segmented audience, in a more natural and spontaneous way, thus giving rise to digital marketing .
One of the professionals responsible for marketing on digital platforms is the digital marketing analyst . If you want to find out a little more about this promising profession, stay with me!
A digital marketing analyst is the person responsible for planning the company's marketing in the digital environment. His/her main functions include:
Plan, create and manage campaigns, as well as monitor their development through metrics.
Conduct in-depth analysis of metrics to constantly improve results.
Create an inbound marketing plan to reach audiences at each stage of the sales funnel and improve lead generation .
Create the buyer persona and update it whenever necessary.
Make contacts for possible business alliances and carry out joint promotions.
Analyze the market and competition to identify opportunities and prevent potential risks.
Optimize the company's digital channels: website , blog , social networks , etc., to reach a larger audience.
Manage and monitor the company's social networks to build a solid relationship with users.
Respond to demands from other sectors within the company, such as working together with the sales department to increase business completion.
Do branding work , strengthening the brand image outside and inside the company.
As you can see, the marketing analyst has many responsibilities, therefore, he or she must be a versatile professional who is connected to the trends of the digital world.