It sounds logical, doesn't it? But our experience tells us otherwise: It is very difficult to find that aspect that makes us unique.
And now, more than ever, it's time to differentiate yourself!
How to identify our value proposition in 4 steps:
Target a niche market. The biggest mistake we often make is being too general, because mobile phone saudi arabia mobile number directory we don't want to stop covering all possible segments. If your answer to the question What is your niche market? is very broad, then you need to work harder on your value proposition. No, the Marketing managers of all medium and large companies in Argentina are not a niche.
Express a competitive difference for each niche . What makes you different? Seriously different. What is it that you offer in terms of product or service that your client won’t find in any other competitor. It’s not that easy to find! What does your website say that is different from what your competitors say? Yes, all of us in B2B distinguish ourselves by personalized attention, by our seriousness and compliance… What do you specialize in?
Address a specific pain or need . Different niches have different needs. And the more specific you are, the easier it will be for your sales force to directly address prospects’ needs and pain points. Remember, being strategic means choosing and giving up. And boy, is it hard to give up!
The POS must be compelling . Whoever sees it must understand it clearly in a few minutes: the famous “elevator pitch”: If you are in an elevator and you have one minute to briefly explain your solution and make a sale, what would you say?
When there is a solid Value Proposition, we feel that the brand is speaking directly to us, to the point where we say: How do they know this happens to me.
And they know this because they have studied your profile, the tasks you perform, the problems you need to solve, and your critical success factors so well that they know what you will need, even before you do.