How? Simply by using social networks as a research tool.
Posted: Sun Jan 26, 2025 8:31 am
Why is it important to plan a social media marketing strategy for a hotel?
Well yes! It might seem strange to most people but just a few days ago I read an article titled: “ Google Searching Is For Old People: Where Are Young People Going Today ” referring mainly to the social networks Instagram and TikTok that are distancing the new generations from Google Search and Maps tools.
But even more interesting than the title was a reflection by albania whatsapp number database Prabhakar Raghavan, senior vice president of Google, and head of Google Search, Assistant, Geo, Ads, Commerce, who stated that "We are learning that new Internet users do not have the needs and mindset that we are used to. The searches they do are totally different."
In fact, in the hotel and tourism sector, the situation is even more advanced because many customers turn to social media when it comes to choosing a place to stay or go to dinner.
Whether they’re looking for tips from trusted influencers, following travel accounts that share travel-inspiring content, or simply looking for a brand they’ve seen before, platforms like Instagram, YouTube, and Facebook remain increasingly popular sources of inspiration.
This is why I believe that establishing a presence on social media has become ESSENTIAL for hotels that want to stay relevant and attract younger customers, especially those located in locations where competition is fierce (such as Rimini, Riccione, Cesenatico and the entire Riviera Romagnola).
How to Increase Hotel Bookings with Social Media
Those who read my blog more frequently know that I am a social media manager from Romagna and that for my clients spread throughout Italy I take care.
Well yes! It might seem strange to most people but just a few days ago I read an article titled: “ Google Searching Is For Old People: Where Are Young People Going Today ” referring mainly to the social networks Instagram and TikTok that are distancing the new generations from Google Search and Maps tools.
But even more interesting than the title was a reflection by albania whatsapp number database Prabhakar Raghavan, senior vice president of Google, and head of Google Search, Assistant, Geo, Ads, Commerce, who stated that "We are learning that new Internet users do not have the needs and mindset that we are used to. The searches they do are totally different."
In fact, in the hotel and tourism sector, the situation is even more advanced because many customers turn to social media when it comes to choosing a place to stay or go to dinner.
Whether they’re looking for tips from trusted influencers, following travel accounts that share travel-inspiring content, or simply looking for a brand they’ve seen before, platforms like Instagram, YouTube, and Facebook remain increasingly popular sources of inspiration.
This is why I believe that establishing a presence on social media has become ESSENTIAL for hotels that want to stay relevant and attract younger customers, especially those located in locations where competition is fierce (such as Rimini, Riccione, Cesenatico and the entire Riviera Romagnola).
How to Increase Hotel Bookings with Social Media
Those who read my blog more frequently know that I am a social media manager from Romagna and that for my clients spread throughout Italy I take care.