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Using bullet points is one of the best ways to make sales in your emails.

The most common place that you see bullet points is actually on a sales letter or a web page.

But this doesn't mean you can't use them in your emails.

Using bullet points in this way creates open loops in the mind of the prospect.


Initially, the only way they can solve their curiosity, is to click the link in your email.

Ultimately, they need to buy the product to find out the answer.

These kind of "fascination bullets" create a sense of bangladesh number data fascination for your prospect.

"Using bullet points gets your prospects excited about the result which is promised, and excited about finding out the answer to how it is achieved."
The key to creating bullets like this, which generate more sales, is focusing on telling people WHAT they can get, but not revealing the HOW.

Highlight the much-desired outcome, in each bullet - but don't reveal the method used to attain it.

By doing this you harness the twin powers of curiosity and desire;