Before getting into bed with a email marketing agency, make sure they let you take what you've already built up
Posted: Sun Jan 26, 2025 9:24 am
If they start encouraging you to change everything and drop the resources and assets you've already developed to put all your eggs in their basket then;
This really should set off warning signs.
#5. Do You Get To Keep All of the Created Content?
Email ContentIt's important that you retain taiwan number data ownership of all the emails and the content that's created by an agency.
Some agencies may try and keep this for themselves.
They use it as a device to try and retain you as a client.
The idea being that if you leave their services, you lose your mailing list.
Or alternatively, you don't get to reuse or repurpose the
Ouch.
Make sure everything is written down in black and white before you engage with a company.
You need to retain full ownership.
Keep control of as much content and process as you can.
Okay it's time for us to talk about how...
Email Marketing Services Are Not All The Same
Email Marketing SalesYou might think an email marketing agency is all about writing and sending emails.
While this is a key component that many of these companies offer, it's just a single aspect of what's available out there.
Let's take a look at the different services on offer.
This way you can understand what you might want to consider, what you can do yourself and what is not necessary for your business.
#1. Market Research
One of the first things you should be doing, before you start marketing in any way, is to do thorough market research.
You need to get into the mind of the prospect.
You need to understand what makes them buy...
What are their buying habits?
Where do they hang out online?
What triggers them to buy?
What things are they interested in?
What are their hobbies?
What are their demographics?
How old is your typical customer?
What is their gender?
Where do they live?
What books do they read?
What other products do they buy?
Which places do they visit?
Which Facebook groups are they a member of?
Which websites do they visit most often?
And so on.
This is the kind of information you need to have at your fingertips before you start an email marketing campaign.
Knowing this means you can relate stories and angles of emails to the specific interests and triggers of your demographic.
Some email marketing companies will offer this as part of their service.
It can be useful, but bear in mind:-
This really should set off warning signs.
#5. Do You Get To Keep All of the Created Content?
Email ContentIt's important that you retain taiwan number data ownership of all the emails and the content that's created by an agency.
Some agencies may try and keep this for themselves.
They use it as a device to try and retain you as a client.
The idea being that if you leave their services, you lose your mailing list.
Or alternatively, you don't get to reuse or repurpose the
Ouch.
Make sure everything is written down in black and white before you engage with a company.
You need to retain full ownership.
Keep control of as much content and process as you can.
Okay it's time for us to talk about how...
Email Marketing Services Are Not All The Same
Email Marketing SalesYou might think an email marketing agency is all about writing and sending emails.
While this is a key component that many of these companies offer, it's just a single aspect of what's available out there.
Let's take a look at the different services on offer.
This way you can understand what you might want to consider, what you can do yourself and what is not necessary for your business.
#1. Market Research
One of the first things you should be doing, before you start marketing in any way, is to do thorough market research.
You need to get into the mind of the prospect.
You need to understand what makes them buy...
What are their buying habits?
Where do they hang out online?
What triggers them to buy?
What things are they interested in?
What are their hobbies?
What are their demographics?
How old is your typical customer?
What is their gender?
Where do they live?
What books do they read?
What other products do they buy?
Which places do they visit?
Which Facebook groups are they a member of?
Which websites do they visit most often?
And so on.
This is the kind of information you need to have at your fingertips before you start an email marketing campaign.
Knowing this means you can relate stories and angles of emails to the specific interests and triggers of your demographic.
Some email marketing companies will offer this as part of their service.
It can be useful, but bear in mind:-