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Consumer 4.0: how the market is adapting

Posted: Sun Dec 22, 2024 6:33 am
by bithee975
Keeping up with consumer trends is a goal sought by many companies that want to remain competitive in the market and, above all, remain strong. Therefore, it is essential to observe the growth of new behaviors and habits of your consumers, especially the 4.0 consumer. This way, it is possible to discover what they really seek and desire in terms of a service or product.

Furthermore, there is a growing trend towards a new profile marked by a preference for fully digitalized processes , even in customer service. For example, we can mention consumers who carry out all their banking transactions via mobile apps, who make purchases online or even schedule medical appointments via messaging apps or devices.

This is due to the fact that technologies have changed france email database relations, forcing companies to adapt to new demands. And when we talk about the real estate market, the story will be no different: the 4.0 consumer has arrived and is already a reality. Extremely informed and super connected, they seek more complete, simple and agile digital processes when buying, selling or renting properties.

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Summary

Technology and the consumer 4.0
What is a consumer 4.0?
What are the main characteristics of consumer 4.0?
Need a lot of information
Choose a personalized and humanized service
Search for companies that solve your problems
Search for more digital communication
Main alternatives for communicating with consumer 4.0
Try to listen to and understand the consumer 4.0
Merge online and offline media for the 4.0 consumer
Have several possibilities available
Plan actions for loyalty
Conclusion
Technology and the consumer 4.0
Above all, it is important to emphasize the importance of technology in transforming consumer styles. Because technology is at their disposal to simplify and speed up their routine, the 4.0 consumer values ​​companies that understand this change in their internal or external logistics, especially informational.

It is important to clarify that this type of consumer has more personality, is more active and demands much more in their choices. It was with the aim of helping you face the consumer 4.0 that we decided to create this super content. Do you want to find out how to adapt to this new style of customer and thus sell more and better? Then stay with us and check it out!

What is a consumer 4.0?
When we talk about companies in the real estate market, it is easy to see that this new type of consumer expects much more from each institution, because they have acquired a higher level of demand. Nowadays, this customer is looking for quality, agility and, above all, fair prices.

Furthermore, consumers understand how to assess their needs and have enough information to decide which will be the best choice. This is thanks to technology, which is largely responsible for this transformation, as it is through the digital world that relevant information for each consumer's needs is shared. This allows consumers to demand what good service, price, quality, and more mean.

Following this line of reasoning, it is possible to define that it is up to companies to adapt to this new profile and, in addition, they must know that they cannot spare any effort to achieve it. Thinking about achieving this goal, it is essential that your company reinvents itself to offer more quality in service , in its product and in its delivery. Thus, winning over the 4.0 consumer will not be a seven-headed beast.

Want to know everything about real estate marketing? Check out the Real Estate Marketing Encyclopedia VOL. 2.

What are the main characteristics of consumer 4.0?
Consumer 4.0 - Notebook
If you work in the real estate market, you can probably imagine that it is essential to understand what this new style of consumer, more aware and demanding, expects from you and your company. With this in mind, we have separated the main characteristics and requirements that you should take into account: