An Email Is An Interruption

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But it didn’t work. You received no response because it was too time-consuming and difficult to do.

Consider Who You’re Emailing
If you’re selling to small and midsize companies, the decision-maker you’re working with is frequently the owner or a top executive with multiple responsibilities across the company.

Several company presidents I work with sell, install, manage technical consultants, and plan the direction of the company all in a normal day’s work.

If you’re selling to enterprises, your key contact is most bangladesh telegram data likely a manager with too many assignments on his plate, acquired as the company downsized, as well as multiple vendor contacts. They’re all very busy people wearing too many hats.

Recognize that email is an interruption that they typically haven’t allotted time to manage into their day like they would a scheduled meeting. You can’t expect to get all the answers you would during a meeting, in the course of one email.

If you have a lot of information to share or gather, consider a different approach than email. It may be more effective to convey a project update in a project status report and ask just two questions in the email.

Or, to present a recommendation in a proposal document and tell your contact in the email that you’ve included a great idea in the third paragraph on page one.

Start A Conversation
Limit how much you ask or share. Keep your emails brief so they’re a quick read and simple to respond to. Keep in mind that email can be a conversation. It’s okay to ask for clarification or ask the next question. 434 words, no matter how well organized, are still a lot to read, absorb and reply to. If possible, try to stay under 175 words.