This is the most substantive work. For each letter you need to determine:
The topic is the informational reason for which you will bother the client. Many services support the ability to personalize topics (by inserting fields from the contact database) and use graphics (emoji icons). Do not push too hard on the FOMO or clickbait , do everything in moderation.
Recipient list . Sending emails to everyone will give poor results. You need to segment recipients into groups (by interests, by gender, by time zone, by activity, etc.) and send each one their own content. Yes, it is more expensive and more difficult, but the effectiveness of such mailings will be higher, and the bounce rate will be lower.
Design . To make your emails recognizable and related to your brand/company, you need to develop a unique style. It can be expressed not only in external attributes (domain, logo, uniform email footer, etc.), but also in content (recognizable colors and graphic elements, communication style, etc.).
Content . The content of the letter should strictly correspond to the topic. You should not rely on only one type of content - text or graphics. You need a balance. In the letter, you can use gif animations to guatemala phone number data create an emotional picture, static images, infographics, text and other elements. If you use calls to action (CTAs) inside, then you should not overuse them - you do not need to insert more than one CTA block in the letter. All the most important cross-cutting elements, unsubscribe links, contact information, social media addresses , links to download applications, etc. are best placed in a single organic block in the footer of the letter. You do not need to use different fonts in the letter, highlight individual text in red or other bright colors so that it catches the eye, try to call for something and force. There is a high probability that your letter will automatically fly into the "spam" category.
The sender's name and address . This is no less important. This is part of the personalization and branding elements. The name and address you choose also have a big impact. The way you introduce yourself to your audience determines the overall perception of your brand. You can choose something neutral, such as "The <company name> Team" or "The <brand> Marketing Department". Or you can step back a bit from the formalities and use specific names, such as the responsible employees "Emma from <company name>". The same approach should be taken to the sender's email address. You should not use addresses like [email protected]. You can create several addresses, each for its own task and type of content: info@, learn@, news@, subscribe@, etc.
Sending time . You can send the mailing immediately, schedule the procedure for a specified time/date, or entrust the work to the built-in systems of the mailing service (a special algorithm will select the most suitable time and send the letters). Each audience may have its own characteristics. To isolate the most suitable period, you need to either use split testing or have solid experience in mailings.
Before sending it directly, it is best to test the letter by sending it to your address or to the addresses of your employees in order to receive prompt feedback and promptly correct errors.
Layout problems can be viewed in different versions of mail programs. In RuSender, this option is provided in the corresponding web interface - you can set any screen width.