Primary data If the available secondary

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Data on the national economy, in terms of income, consumption rates, and per capita income. Distribution data, including existing distribution devices, wholesalers and retailers. Data on prices, i.e. cost and selling prices of goods and services, and competitors' prices. Production data, And consumption, whether in the past or the future, and this data is used to predict the expected size of supply and demand. Consumer data, which is useful in identifying possible marketing opportunities and also predicting the size of demand for the product. Data on competitors, as this data is useful in identifying available marketing opportunities and choosing the best products that enable the project to increase its market share.


Data on transportation and storage. 2 ) data is not band database sufficient, or does not meet the needs of the feasibility study at present or in the future, those conducting the marketing feasibility study resort to collecting the required primary data from its sources. Second: Data source There are a number of ways to obtain marketing data sources, including: Get it from real life. Or by conducting interviews and surveys with consumers about the type of product to be launched. Or follow market changes, and the type of specifications that the consumer demands.


Third: Data scheduling After the process of collecting data, determining its type, and the method of obtaining it, comes the process of tabulating the data by classifying it and arranging it in graphic tables, so that this data becomes ready to be worked on. Fourth: Data analysis After tabulating the data, the results are extracted from it. This process is one of the most important characteristics of the market feasibility study, because it shows the extent of the expected supply in terms of quality and size, and determines the marketing gap between supply and demand. What is the definition of a marketing feasibility study, and how to prepare it? What is the definition of a marketing feasibility study, and how to prepare it? Stage Two: Market Study The main objective of conducting a market feasibility study is to determine the extent to which the market can accept the product or not.