In today’s online environment, content marketing strategy is closely linked to digital marketing efforts. An online marketing team, including copywriters, SEO specialists, social media specialists, and paid online advertising specialists, may be responsible for different, selected elements of the content strategy.
Management Board/President/CEO
In some companies, the most senior management level can play forex data a key role in developing a content strategy. This is also often the case in smaller organizations where the person running the business also plays a marketing role. Understanding the strategic goals of the company and the key messages being conveyed to target customers is essential to developing an effective content strategy.
Marketing Agency
If your company uses a marketing agency, that agency may also be involved in developing your content strategy as a key business advisor . Working with an agency can provide additional knowledge and experience in content marketing. However, an external marketing agency may not always be deeply immersed in your product and how your organization operates, so either they need to delegate someone to work with your product to thoroughly understand its specifics, or your company needs to bring in internal experts to develop key elements and messaging from a content strategy perspective.