What is Digital Marketing?
Posted: Sun Dec 22, 2024 6:41 am
But what is digital marketing? Like other types of marketing, digital marketing is a way to connect with and impact your potential customers. The difference is that you do this online through a series of digital channels such as social media posts, content marketing, web and social media ads , and search engines .
Businesses achieve their goals through the above mentioned russian email address list instead of traditional marketing which uses channels like billboards, television advertisements and mail order advertisement etc.
Now that we know what digital marketing is, you may be wondering what features it has?
Common Digital Marketing Resources
Almost anything can be a digital marketing resource, that is, any resource you use online. That said, you may not realize how many resources there are at your disposal. Below are some examples:
Your Website
Brand assets (logos, icons and acronyms)
Video content (video ads, product demos)
Images (infographics, products and company photos)
Written content (blog posts, ebooks, product descriptions, help sections, “learning hub” content or online courses)
Online products and tools (SaaS, calculators, interactive content)
Reviews
Social media pages
This list only includes the most common features. But most marketing features will fall into one of these categories. And digital marketers are constantly looking for ways to reach customers online, and the list of features is growing.
We talked about what digital marketing is and its resources, now it's time to go deeper and learn about its strategies.
Common Marketing Strategies
Just like the resources, the list of marketing strategies is constantly evolving, those mentioned below are the most common and efficient ones that companies use.
PPC Advertising
Pay-per-click (PPC) advertising is a general term that refers to any online advertisement where you pay for each click a user makes on the ad. For example, Google Ads is a form of PPC advertising called “paid search advertising.” Facebook Ads is another type of PPC advertising called “paid social media advertising.”
Check out this video explanation of how Google's advertising platform works:
LEARN HOW TO ADVERTISE ON GOOGLE PROFESSIONALLY FOR 4X OF 47.25
Paid Search Advertising
Paid Search Advertising or Paid Search Ads is one of the best ways to reach a potential customer who is looking for your service or product.
Google , Bing , and Yahoo allow you to advertise on their search engine results pages (SERPs).
According to Google, 91% of users are searching on their mobile phones . In other words, it's a good idea to optimize your Paid Search campaigns for mobile devices so you don't lose clicks and potential customers.
Paid Search Media Advertising
Platforms like Facebook , Instagram , Twitter , LinkedIn , Pinterest , and Snapchat allow you to pay to advertise on their platform. Paid Social Media Ads are a great way to raise awareness about your business, product, or service.
Search Engine Optimization
Search Engine Optimization, also known as SEO, is a technique used by digital marketing analysts to organically rank pages and blog posts. You need more skill and know-how to rank on the first page of Google with SEO than with paid search advertising.
Social Media Marketing
Like SEO, it is a free and organic way to use platforms like Facebook or Twitter to market your business. Unfortunately, organic social media marketing takes a lot more time than paid advertising. But it can still be a great way to do it if you don’t have a lot of money. Social media marketing is one of the best digital marketing strategies, even if you don’t spend any money.
Conversion Rate Optimization
Conversion Rate Optimization (CRO) is a way to improve the online user experience by getting more people to convert in the end. This can be as simple as clicking on a link and subscribing to a newsletter. Many companies use CRO to drive leads, conversations, calls, and sales from their websites.
Businesses achieve their goals through the above mentioned russian email address list instead of traditional marketing which uses channels like billboards, television advertisements and mail order advertisement etc.
Now that we know what digital marketing is, you may be wondering what features it has?
Common Digital Marketing Resources
Almost anything can be a digital marketing resource, that is, any resource you use online. That said, you may not realize how many resources there are at your disposal. Below are some examples:
Your Website
Brand assets (logos, icons and acronyms)
Video content (video ads, product demos)
Images (infographics, products and company photos)
Written content (blog posts, ebooks, product descriptions, help sections, “learning hub” content or online courses)
Online products and tools (SaaS, calculators, interactive content)
Reviews
Social media pages
This list only includes the most common features. But most marketing features will fall into one of these categories. And digital marketers are constantly looking for ways to reach customers online, and the list of features is growing.
We talked about what digital marketing is and its resources, now it's time to go deeper and learn about its strategies.
Common Marketing Strategies
Just like the resources, the list of marketing strategies is constantly evolving, those mentioned below are the most common and efficient ones that companies use.
PPC Advertising
Pay-per-click (PPC) advertising is a general term that refers to any online advertisement where you pay for each click a user makes on the ad. For example, Google Ads is a form of PPC advertising called “paid search advertising.” Facebook Ads is another type of PPC advertising called “paid social media advertising.”
Check out this video explanation of how Google's advertising platform works:
LEARN HOW TO ADVERTISE ON GOOGLE PROFESSIONALLY FOR 4X OF 47.25
Paid Search Advertising
Paid Search Advertising or Paid Search Ads is one of the best ways to reach a potential customer who is looking for your service or product.
Google , Bing , and Yahoo allow you to advertise on their search engine results pages (SERPs).
According to Google, 91% of users are searching on their mobile phones . In other words, it's a good idea to optimize your Paid Search campaigns for mobile devices so you don't lose clicks and potential customers.
Paid Search Media Advertising
Platforms like Facebook , Instagram , Twitter , LinkedIn , Pinterest , and Snapchat allow you to pay to advertise on their platform. Paid Social Media Ads are a great way to raise awareness about your business, product, or service.
Search Engine Optimization
Search Engine Optimization, also known as SEO, is a technique used by digital marketing analysts to organically rank pages and blog posts. You need more skill and know-how to rank on the first page of Google with SEO than with paid search advertising.
Social Media Marketing
Like SEO, it is a free and organic way to use platforms like Facebook or Twitter to market your business. Unfortunately, organic social media marketing takes a lot more time than paid advertising. But it can still be a great way to do it if you don’t have a lot of money. Social media marketing is one of the best digital marketing strategies, even if you don’t spend any money.
Conversion Rate Optimization
Conversion Rate Optimization (CRO) is a way to improve the online user experience by getting more people to convert in the end. This can be as simple as clicking on a link and subscribing to a newsletter. Many companies use CRO to drive leads, conversations, calls, and sales from their websites.