Advantages of push mailings
Posted: Mon Jan 27, 2025 4:35 am
The most inexpensive channel is used – an Internet connection.
Message delivery is automated and initiated by the server (not the user).
A large number of characters can be used in one message (many services set a limit of 1000 characters, but this is more of a convention, since in fact only the volume of information transmitted is limited, no more than 4 KB to minimize traffic).
You can embed images, links, and buttons inside a message. Text can be formatted. All of this is so-called rich content.
Push notifications can be branded (with a recognizable icon).
As with other types of mailings, push messages can be delivered at the right time, can be personalized using tags, etc.
The user base can be segmented .
Messages can be sent both informationally and advertisingly. Accordingly, any marketing tasks can be solved (increasing recognition, engagement, improving sales/conversion, etc.).
Mailing list servers usually have high performance (even higher than email mailing lists).
Push notifications are shown on the screens of any devices, including PCs and mobile gadgets. Please note that even if the subscription was made through a browser, it is not necessary for the client's browser to be open or running in the background. The message will be delivered and the notification will be shown in any case.
Disadvantages of Push Notifications
Push notifications can be browser or mobile. To organize the latter, you will need to develop your own mobile application. Creating and launching even the simplest application with placement in iOS/Android directories will be extremely expensive.
To make notifications easy to read on different screens, they spain phone number data must have short and concise titles. Browser notifications also have a number of technical limitations to fit into the "unified format." For example, old mobiles display no more than 40 characters in titles, while PCs and updated mobile OSs support titles up to 150 characters.
On iOS, you can't send web push (browser notifications).
Notifications may look different in different browsers. Google Chrome usually gets the most interesting format.
The client must give their official consent to receive push messages. Accordingly, here they are not much different from other types of mailings.
The user can block push notifications from a specific site or web service at any time. This can be done in just a couple of clicks, either in the system notification settings (on mobile devices) or in the browser settings.
Many modern browsers automatically block push sources if the user constantly closes their subscription requests. In this case, you will have to additionally use forms in pop-up windows (in pop-ups ).
If there are too many push mailings (not necessarily from your service or website specifically), the client can impulsively block literally all of their pushes. Therefore, to get into the golden list of favorites for a specific user, you will have to try hard (you need to become/be really useful for him).
Push delivery requires an internet channel. And many users still save traffic and periodically disconnect from the connection, plus, in some areas there may be problems with coverage of mobile operators, which also needs to be taken into account. All this means that message delivery cannot be guaranteed.
Push notifications can be considered primarily as an additional communication channel, allowing you to save on email and SMS mailings.
Push notifications are difficult to personalize, since the user identifier is the browser. To link the push notification identifier to a specific contact in the database, end-to-end analytics will be required. This can be organized using ready-made CDP platforms or by hand (which is incredibly expensive and difficult).
Message delivery is automated and initiated by the server (not the user).
A large number of characters can be used in one message (many services set a limit of 1000 characters, but this is more of a convention, since in fact only the volume of information transmitted is limited, no more than 4 KB to minimize traffic).
You can embed images, links, and buttons inside a message. Text can be formatted. All of this is so-called rich content.
Push notifications can be branded (with a recognizable icon).
As with other types of mailings, push messages can be delivered at the right time, can be personalized using tags, etc.
The user base can be segmented .
Messages can be sent both informationally and advertisingly. Accordingly, any marketing tasks can be solved (increasing recognition, engagement, improving sales/conversion, etc.).
Mailing list servers usually have high performance (even higher than email mailing lists).
Push notifications are shown on the screens of any devices, including PCs and mobile gadgets. Please note that even if the subscription was made through a browser, it is not necessary for the client's browser to be open or running in the background. The message will be delivered and the notification will be shown in any case.
Disadvantages of Push Notifications
Push notifications can be browser or mobile. To organize the latter, you will need to develop your own mobile application. Creating and launching even the simplest application with placement in iOS/Android directories will be extremely expensive.
To make notifications easy to read on different screens, they spain phone number data must have short and concise titles. Browser notifications also have a number of technical limitations to fit into the "unified format." For example, old mobiles display no more than 40 characters in titles, while PCs and updated mobile OSs support titles up to 150 characters.
On iOS, you can't send web push (browser notifications).
Notifications may look different in different browsers. Google Chrome usually gets the most interesting format.
The client must give their official consent to receive push messages. Accordingly, here they are not much different from other types of mailings.
The user can block push notifications from a specific site or web service at any time. This can be done in just a couple of clicks, either in the system notification settings (on mobile devices) or in the browser settings.
Many modern browsers automatically block push sources if the user constantly closes their subscription requests. In this case, you will have to additionally use forms in pop-up windows (in pop-ups ).
If there are too many push mailings (not necessarily from your service or website specifically), the client can impulsively block literally all of their pushes. Therefore, to get into the golden list of favorites for a specific user, you will have to try hard (you need to become/be really useful for him).
Push delivery requires an internet channel. And many users still save traffic and periodically disconnect from the connection, plus, in some areas there may be problems with coverage of mobile operators, which also needs to be taken into account. All this means that message delivery cannot be guaranteed.
Push notifications can be considered primarily as an additional communication channel, allowing you to save on email and SMS mailings.
Push notifications are difficult to personalize, since the user identifier is the browser. To link the push notification identifier to a specific contact in the database, end-to-end analytics will be required. This can be organized using ready-made CDP platforms or by hand (which is incredibly expensive and difficult).