B2B marketing involves both online and offline activities.
Posted: Mon Jan 27, 2025 4:48 am
When planning a B2B marketing strategy, let’s also pay attention to:
publication of native or sponsored articles in industry media (e.g. portals on specific topics), especially those that are often and eagerly read by our potential clients
guest publications on websites and blogs of cooperating companies, which helps us promote to other groups of clients
organization of webinars and distribution of e-books
using paid advertising tools, such as Google Ads, which give us the ability to plan targeted promotional campaigns aimed at specific user groups; the same applies to individual social media services
guest appearances at conferences, lectures or conducting training on specific topics
exhibitions during fairs, conferences and other industry events
visits and participation in industry events as a participant, with the aim of establishing business relations (active contact establishment and networking)
BTL materials, as well as direct mail for selected prospects (with the highest potential) as support for active promotional activities
acquiring B2B leads, but also investing in building a brand for future business relationships – learn what the 95-5 rule is in B2B marketing
Affiliate marketing and collaboration with industry experts as additional bc data channels for reaching and influencing B2B buyer personas
Remember that B2B marketing is not just about online activities!
Find out how to effectively generate sales opportunities and build a brand in B2B through event marketing .
Summary
B2B marketing is an interesting field, but also a specialization, focusing on a different type of customer and promotion method than in the case of B2C marketing. It is a series of activities that are largely correlated with B2B sales, which means that both departments - marketing and sales - should work closely together.
The basic element of planning a B2B marketing strategy is content marketing activities , focused on a specific target group of recipients. They concern both the creation and publication of content, as well as its distribution in many communication channels (own and external). The selection of individual media, as well as the specificity of the content, depend on the industry, the client's business profile and the offer we want to distribute.
The center of incoming traffic and the sales lead generation process is your own website, which must be properly optimized and allow for user interaction.
B2B marketing is not only about online activities, although due to current preferences, specific user behavior and the way potential customers search for information, the greatest emphasis is placed on online media.
publication of native or sponsored articles in industry media (e.g. portals on specific topics), especially those that are often and eagerly read by our potential clients
guest publications on websites and blogs of cooperating companies, which helps us promote to other groups of clients
organization of webinars and distribution of e-books
using paid advertising tools, such as Google Ads, which give us the ability to plan targeted promotional campaigns aimed at specific user groups; the same applies to individual social media services
guest appearances at conferences, lectures or conducting training on specific topics
exhibitions during fairs, conferences and other industry events
visits and participation in industry events as a participant, with the aim of establishing business relations (active contact establishment and networking)
BTL materials, as well as direct mail for selected prospects (with the highest potential) as support for active promotional activities
acquiring B2B leads, but also investing in building a brand for future business relationships – learn what the 95-5 rule is in B2B marketing
Affiliate marketing and collaboration with industry experts as additional bc data channels for reaching and influencing B2B buyer personas
Remember that B2B marketing is not just about online activities!
Find out how to effectively generate sales opportunities and build a brand in B2B through event marketing .
Summary
B2B marketing is an interesting field, but also a specialization, focusing on a different type of customer and promotion method than in the case of B2C marketing. It is a series of activities that are largely correlated with B2B sales, which means that both departments - marketing and sales - should work closely together.
The basic element of planning a B2B marketing strategy is content marketing activities , focused on a specific target group of recipients. They concern both the creation and publication of content, as well as its distribution in many communication channels (own and external). The selection of individual media, as well as the specificity of the content, depend on the industry, the client's business profile and the offer we want to distribute.
The center of incoming traffic and the sales lead generation process is your own website, which must be properly optimized and allow for user interaction.
B2B marketing is not only about online activities, although due to current preferences, specific user behavior and the way potential customers search for information, the greatest emphasis is placed on online media.