Simplified substantive scope of the company's international business strategy/plan
Posted: Mon Jan 27, 2025 4:50 am
The content of the document and the issues analyzed in it can be presented in different ways, adapted to the individual needs of the company. However, care should be taken to select and include in the document those aspects related to export expansion that are key for a given company in its specific case.
As an example of a very simplified business model of internationalization, we can indicate the substantive scope of the document that is currently (since 2017) applicable when applying for export development funding for Sub-measure 3.3.2 International activity of Małopolska SMEs (RPO WM 2014-2020). The study includes:
analysis and indication of the priority target market/priority markets of the Applicant’s export activity, in terms of products or services covered by the project (analysis of strengths and weaknesses), including, among others, competition analysis – main competitors and their offer on the priority target market/priority markets, as well as an analysis of their strengths and weaknesses,
description of the set goals,
export strategy for the product/service, including a description of the method(s) of entering the priority foreign market,
estimated costs of implementing the developed export strategy.
Is it worth taking care of a broader substantive scope of the document?
It should be noted that the international business plan should be a strategic document on the basis of which the company will develop its activities on foreign markets.
In the case of applying for co-financing for export instagram data expansion from European Funds, the individual institutions to which the documents are submitted usually specify in detail the required scope of such a strategy.
When creating an international business plan, however, the individual needs of the company should also be taken into account and the content of the document should be adapted accordingly.
Therefore, it is not worth focusing solely on the mandatory substantive content of the study outlined – e.g. by a given institution or organization.
Every entrepreneur must – before making a decision to start or develop export activities – verify as thoroughly as possible:
the current competitive position of your company
selected foreign markets in terms of the products offered and development potential, but also their current economic and political situation
what actions and when will it be carried out.
It may also turn out that in its individual case, other, non-standard information will be required, without which it is difficult to imagine export expansion.
It is worth taking all these considerations and comments into account when creating a company's international business strategy, so that the document is as complete as possible, but above all, useful for a specific entity.
As an example of a very simplified business model of internationalization, we can indicate the substantive scope of the document that is currently (since 2017) applicable when applying for export development funding for Sub-measure 3.3.2 International activity of Małopolska SMEs (RPO WM 2014-2020). The study includes:
analysis and indication of the priority target market/priority markets of the Applicant’s export activity, in terms of products or services covered by the project (analysis of strengths and weaknesses), including, among others, competition analysis – main competitors and their offer on the priority target market/priority markets, as well as an analysis of their strengths and weaknesses,
description of the set goals,
export strategy for the product/service, including a description of the method(s) of entering the priority foreign market,
estimated costs of implementing the developed export strategy.
Is it worth taking care of a broader substantive scope of the document?
It should be noted that the international business plan should be a strategic document on the basis of which the company will develop its activities on foreign markets.
In the case of applying for co-financing for export instagram data expansion from European Funds, the individual institutions to which the documents are submitted usually specify in detail the required scope of such a strategy.
When creating an international business plan, however, the individual needs of the company should also be taken into account and the content of the document should be adapted accordingly.
Therefore, it is not worth focusing solely on the mandatory substantive content of the study outlined – e.g. by a given institution or organization.
Every entrepreneur must – before making a decision to start or develop export activities – verify as thoroughly as possible:
the current competitive position of your company
selected foreign markets in terms of the products offered and development potential, but also their current economic and political situation
what actions and when will it be carried out.
It may also turn out that in its individual case, other, non-standard information will be required, without which it is difficult to imagine export expansion.
It is worth taking all these considerations and comments into account when creating a company's international business strategy, so that the document is as complete as possible, but above all, useful for a specific entity.