Meanwhile, there are many ways for content professionals to generate traffic, such as direct traffic, referral traffic, and of course, targeted organic traffic queries. Organic traffic is particularly valuable and profitable as it provides long-term results. In most cases this content is evergreen, meaning that once you've published it, it continues to attract visitors and generate value.
What are the most effective content marketing tactics?
Based on what we've discussed above regarding challenges and objectives, marketers should be interested in approaches that help them achieve success. So, what has worked for companies in the past year?
It's clear from the survey that companies have continued to use the same tactics and metrics as last year, suggesting they've worked well for them.
Of course, search engine optimization is an effective tactic, for the same reasons we went over in the previous section. To find out how to create SEO-oriented content, you can check out our step-by-step guide and make sure you create content that provides value in the long run.
Similarly, by repurposing and updating content, businesses can invest their taiyuan mobile database resources more effectively, as well as reach multiple platforms and audiences. This approach also has SEO benefits, because it allows businesses to adapt their keyword strategies and remain relevant (to learn more about this topic, check out our guide to content repurposing ).
As we can see (and we’ve already discussed this), the use of “how to” guides has also seen significant growth. This is arguably due to their flexibility; they can be used at both the ToFu and mid-funnel (MoFu) stages, addressing audience needs and tapping into the broader consumer trend of preferring educational content over traditional advertising. As a result, we’re left with a highly effective way to both source and nurture potential leads, as well as attract organic traffic.