I worked as a door-to-door salesperson in the customer service area for many years. I always liked learning about techniques to be able to sell more and get better results wherever I went in my professional career. I decided to study Marketing and I was always curious about how advertisers communicated with their target audience and the constant changes that occurred between updates and innovations in the market to attract more customers. Then I saw an exponential growth in the digital market, in addition to being easily profitable, analyzing the probability of learning and it is much faster and easier than finding study information. So I decided to become a professional in the area because I realized that it was no longer possible to be a sought-after professional in the market if I did not know how to master the main tools of the digital market. The curious thing is that nowadays you can't talk about Marketing without talking about digital.
Why I chose Harve
When I decided to become a professional and create something that would give me broad knowledge in the digital world, since I could choose to work in what I most identified with, I chose Harve because of the authority it was building in the market and because it was a course with a longer duration than others in the market, not to mention the mentors who are professionals with extensive experience in the market and who have success stories that I can pass on to the student. Another factor was the issue of creating a relationship with the community that is part of the digital world in the region and being able to have a strengthened network and find work partners and other possibilities.
My experience so far with Digital Marketing
My experience has been one of constant learning, because in a world that is always changing, it is essential to always be aware of market transformations. I realized that the many insights I learned in class with Harve's mentors allowed me to be much more focused on what I should learn and keep up to date. During my training, my experience was to leave with a sense of which study topics and changes I should pay attention to, to know what is new and where to look for the right sources of relevant content that makes sense for my professional journey.
My expectations for the Digital Marketing market from now on
My expectation for the digital market is much greater evolution and growth. More and more companies and demands will emerge to meet the needs of the digital consumer, who seeks more practicality and convenience in their purchases, services and consumption experience. I believe that the future of the digital market tends to be very beneficial for people and companies that tend to innovate, they will be the ones who will be ahead and create a greater connection with the market share they want to reach.
Which areas of Digital Marketing do I identify with the most?
As I was able to have a very broad Overview of digital marketing, I identified a lot with Content Marketing, Inbound Marketing and Campaigns.
My results so far
My experience so far has been with online traffic and social media campaigns. I am currently studying and seeking new strategies with Analytics, Google Ads, and Facebook Ads. The online world is really vast and it is essential to specialize in something, but to be a better prepared professional and understand market changes, it is interesting to be aware of all the trends and tools that can benefit your work and obtain better results. Therefore, I seek to be a generalist in the sciences of digital marketing so that I can become better and know where to change when necessary. I believe that would be it. I still have a long journey ahead of me, but I intend to put my bricks in one by one.