How to create a portrait of a qualified lead

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In today's sales world, business success directly depends on the ability to attract and process quality leads. But what distinguishes a qualified lead from a casual contact? And how can you determine who is truly ready to buy? Let's look at how to create a portrait of a qualified lead to understand its key characteristics, and how to use this data to increase conversion.

What is a qualified lead?
A qualified lead is a potential customer who:

Showed interest in your product or service.
Relevant to your company's target audience.
Is in the process of making a purchase decision.
Such leads are more likely to make a deal, which means working with them requires fewer resources and brings more results.

How to create a portrait of a qualified lead
1. Research your target audience
Before you can create a qualified lead profile, it is bulgaria mobile database important to understand who your ideal client is. To do this, answer the following questions:

What problems does he want to solve with your product?
What is his budget?
How does he make purchasing decisions (on his own or with a team)?
2. Use qualification criteria
The lead portrait is based on clear criteria. The most popular methodologies are:

BANT : budget, authority, needs, deadlines.
CHAMP : problems, powers, money, priorities.
FAINT : finance, authority, interest, necessity, timing.
These models help you structure the evaluation process and understand how well a contact fits your product.