'To know what people really think, pay attention to what they do, rather than what they say.' This quote from René Descartes comes to mind when we talk about sales strategies because, to know how to sell, you have to know your competition and, to get ahead of them, you have to analyze 'what they do rather than what they say.' Let's start by building the foundations.
Sales strategies are , without a doubt, a fundamental pillar for the path to success of any company, since they can determine its growth and results. In addition, linked to marketing strategies , under the coordination japan phone number data of both departments with the so-called Smarketing, the teams are aligned to obtain Sales Qualified Leads (SQL) and ultimately convert them into clients.
However, before deciding what type of strategies your company will follow when it comes to selling, it is advisable to carry out a thorough analysis of a multitude of factors , including the market, competition, products, prices or sales methodologies. In fact, below we analyze the main challenges of sales strategies that must be assessed before outlining the techniques to be implemented.
First challenge: product/market strategy
Studying the situation and trends of the market in which your company is located is a fundamental step before creating any sales strategy, since, even if your company has sufficient financing, an excellent internal organization or a good positioning, if there is no demand, it is not feasible to opt for growth.
In this sense, to execute any sales strategy, the market can be seen in two different ways or situations. On the one hand, the existing market and, on the other, the new market. In addition, there are two points of view from which a strategy can be developed: from existing products or, on the other hand, from totally new products. Based on these considerations, we will now detail the four possible combinations.