For example:
Posted: Mon Jan 27, 2025 9:51 am
2. Behavioral Labeling
When it comes to influencing human behavior, the act of labeling has been scientifically proven to be a highly effective strategy. For example, in one study examining voter turnout, participants were asked a simple question with two different and randomized phrasings:
How important is it to you to be a voter in the upcoming election? (noun-phrasing)
How important is it to you to vote in the upcoming election? (verb-phrasing)
In both instances, labeling the individual as a voter (noun) versus simply as someone who votes (verb) was shown to result in increased voting behavior.
Source: Motivating voter turnout by invoking the self; Christopher J. Bryan, Gregory M. Walton, Todd Rogers, and Carol S. Dweck, PNAS August 2, 2011, 108 (31) 12653-12656
In this bestselling book, Atomic Habits, author James Clear cites a similar effect related to the creation of long-lasting behaviors. For example, identity-based mindsets such as thinking of yourself as a runner versus someone who runs or an author versus someone who writes, produces greater levels of behavior change.
Ford uses this same labeling tactic to handle pointed bahamas telegram data objections from the media while at the same time encouraging his constituents to model and comply with the desired behavior.
Journalist: “In recent days we’ve all seen stories of people ignoring social distancing rules by gathering in parks and having house parties. Are you concerned that the public will continue to ignore your rules?”
Ford: “I know Ontarians are good people who care about their families and the well-being of their neighbors. Sure, there are a few bad actors here and there, but the majority of our people follow the public health guidelines because they know deep down it’s the right thing to do.”
In a selling context, there are many ways this approach can be used. For example, labeling a customer as a “sophisticated buyer”, “experienced leader”, or “expecting world-class results” in your narrative can align their philosophy with yours.
When it comes to influencing human behavior, the act of labeling has been scientifically proven to be a highly effective strategy. For example, in one study examining voter turnout, participants were asked a simple question with two different and randomized phrasings:
How important is it to you to be a voter in the upcoming election? (noun-phrasing)
How important is it to you to vote in the upcoming election? (verb-phrasing)
In both instances, labeling the individual as a voter (noun) versus simply as someone who votes (verb) was shown to result in increased voting behavior.
Source: Motivating voter turnout by invoking the self; Christopher J. Bryan, Gregory M. Walton, Todd Rogers, and Carol S. Dweck, PNAS August 2, 2011, 108 (31) 12653-12656
In this bestselling book, Atomic Habits, author James Clear cites a similar effect related to the creation of long-lasting behaviors. For example, identity-based mindsets such as thinking of yourself as a runner versus someone who runs or an author versus someone who writes, produces greater levels of behavior change.
Ford uses this same labeling tactic to handle pointed bahamas telegram data objections from the media while at the same time encouraging his constituents to model and comply with the desired behavior.
Journalist: “In recent days we’ve all seen stories of people ignoring social distancing rules by gathering in parks and having house parties. Are you concerned that the public will continue to ignore your rules?”
Ford: “I know Ontarians are good people who care about their families and the well-being of their neighbors. Sure, there are a few bad actors here and there, but the majority of our people follow the public health guidelines because they know deep down it’s the right thing to do.”
In a selling context, there are many ways this approach can be used. For example, labeling a customer as a “sophisticated buyer”, “experienced leader”, or “expecting world-class results” in your narrative can align their philosophy with yours.