what do we choose: owned, paid or earned media?
Posted: Mon Jan 27, 2025 9:51 am
Reviews, testimonials and opinions
If you sell a product or service, recommendations from other users can tip the balance in your favor.
This type of content is key for users who are still in the final stage of the sales funnel .
Advantages of earned media
Earned media is the most expensive media to obtain and the most profitable.
They provide virality, credibility and authority.
They generate trust in your brand. And if there is trust, there are more sales opportunities.
These media can impact your results.
This type of content attracts more qualified users and you will no longer have to buy them.
This will either lower your cost of acquisition (CAC) or give you more resources to bid on new users.
You see, stars and recommendations are much more valuable than they seem.
Drawbacks of earned media
In the digital universe you are exposed to all kinds of opinions: positive and negative.
Negative reviews have the opposite effect to their benefits.
Users today do not commit so easily, much less publicly.
It is difficult to control what is said about you on social media or in other media, although there are brand management and reputation monitoring tools for this.
We have seen that you have different means of transport to move your brand's content.
Do you have to stick to one medium? No.
You need your own car and to be at the wheel of your brand, but it is also azerbaijan mobile database interesting to take a plane whenever possible to go further, and if you are lucky, maybe one day you will have fans who will take you.
It's not about choosing.
It is about having a global vision of the means at your disposal and using them to achieve your objectives.
In fact, combining different media favors the generation of synergies, amplifies your message and gives you independence.
For this reason, and to finish, let's see how they can be combined with each other.
If you sell a product or service, recommendations from other users can tip the balance in your favor.
This type of content is key for users who are still in the final stage of the sales funnel .
Advantages of earned media
Earned media is the most expensive media to obtain and the most profitable.
They provide virality, credibility and authority.
They generate trust in your brand. And if there is trust, there are more sales opportunities.
These media can impact your results.
This type of content attracts more qualified users and you will no longer have to buy them.
This will either lower your cost of acquisition (CAC) or give you more resources to bid on new users.
You see, stars and recommendations are much more valuable than they seem.
Drawbacks of earned media
In the digital universe you are exposed to all kinds of opinions: positive and negative.
Negative reviews have the opposite effect to their benefits.
Users today do not commit so easily, much less publicly.
It is difficult to control what is said about you on social media or in other media, although there are brand management and reputation monitoring tools for this.
We have seen that you have different means of transport to move your brand's content.
Do you have to stick to one medium? No.
You need your own car and to be at the wheel of your brand, but it is also azerbaijan mobile database interesting to take a plane whenever possible to go further, and if you are lucky, maybe one day you will have fans who will take you.
It's not about choosing.
It is about having a global vision of the means at your disposal and using them to achieve your objectives.
In fact, combining different media favors the generation of synergies, amplifies your message and gives you independence.
For this reason, and to finish, let's see how they can be combined with each other.