Web strategy as a football module
Posted: Mon Jan 27, 2025 9:57 am
Imagine having your players in attack, midfield and defence.
If you create a self-contained showcase site, it's as if no one entered the field and the players of the opposing team (your competitors) would win hands down.
Several agencies, in addition to the creation of the website , only offer the organic positioning of the site , but even in this case it is a problem because you would simply adopt a defensive strategy. It is as bolivia whatsapp number database if you made all your players play in the back lines and even if sometimes closing up like a hedgehog may seem like a good method, unfortunately it is not as smart as it seems.
What you need to do is exploit the attack, the midfield and the defence, that is, in defence you play SEO , in the centre of the field you play loyalty (so email marketing , social media , etc.) and in attack you exploit paid , that is, you adopt the promotional campaign.
This system allows you to be covered on all fronts by working to generate new contacts ( and you do it with paid ), maintain existing ones ( and you do it with loyalty and referrals ) and maintaining a strong defense plan ( thanks to SEO ), therefore working in an incisive way on your identity and your reputation. Exploiting the organic positioning of your website .
But then isn't it better to work with paid visibility?
The work must be set up in the round, there is no better or worse, there is only the job well done, determined by a correct strategy behind it.
If working with paid you reinforce the attack soldiers who deal with finding customers, with organic positioning you work on the identity and reputational level of your brand.
If you create a self-contained showcase site, it's as if no one entered the field and the players of the opposing team (your competitors) would win hands down.
Several agencies, in addition to the creation of the website , only offer the organic positioning of the site , but even in this case it is a problem because you would simply adopt a defensive strategy. It is as bolivia whatsapp number database if you made all your players play in the back lines and even if sometimes closing up like a hedgehog may seem like a good method, unfortunately it is not as smart as it seems.
What you need to do is exploit the attack, the midfield and the defence, that is, in defence you play SEO , in the centre of the field you play loyalty (so email marketing , social media , etc.) and in attack you exploit paid , that is, you adopt the promotional campaign.
This system allows you to be covered on all fronts by working to generate new contacts ( and you do it with paid ), maintain existing ones ( and you do it with loyalty and referrals ) and maintaining a strong defense plan ( thanks to SEO ), therefore working in an incisive way on your identity and your reputation. Exploiting the organic positioning of your website .
But then isn't it better to work with paid visibility?
The work must be set up in the round, there is no better or worse, there is only the job well done, determined by a correct strategy behind it.
If working with paid you reinforce the attack soldiers who deal with finding customers, with organic positioning you work on the identity and reputational level of your brand.