The impact of color on brand and product

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The psychological effects of color
Colour has the power to influence people's emotions and behaviour.

When forming a brand or product image, the message or values ​​you want to convey change depending on the color you choose. Color is also a visual element that leaves a strong impression on people's memories.

Certain colors evoke certain emotions and influence customer decisions.

For example, red symbolizes passion and energy, and is effective in highlighting the appeal and excitement of your product, while blue represents reliability and stability, making communication directors email list it suitable for enhancing the credibility of your brand.

It is important to use colors strategically in your marketing strategy. By considering the preferences and cultural background of your target audience and choosing colors that match them, you can elicit empathy from your customers. It is also a strategic choice to adopt unusual colors in your industry to differentiate yourself from your competitors.


Color is a key element in creating brand and product identity and deepening connections with consumers.

In marketing, color choices must be made carefully to communicate effectively and appeal to customer emotions and behavior.


Colour and brand identity

Color choice is important in establishing your brand's identity.

Color is used as a means to express brand characteristics and positioning. Choosing the right color can increase brand recognition and customer loyalty.

Additionally, color consistency is also important for establishing brand identity.

When a brand uses the same colors consistently, customers recognize them as symbols of the brand and can visually identify them. Consistent color use helps increase brand visibility and differentiates the brand from competitors.