That’s the power of Game Changers

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As proof, with zero advertizing dedicated to their entry-level electric car, the Model 3, Telsa secured approximately half a million orders within the first quarter of launch.

To provide a different type of example, suppose that, after years of hard work and experimentation, a small, little-known life-sciences research group at the University of Toronto discovered a definitive cure for cancer. With zero advertizing dollars or marketing plan, it’s likely that this kind of news would rip through news outlets around the world at a lightning-fast pace. Billions would instantly stop what they were doing and pay attention.





Most Game Changers are mission-driven organizations, and bahamas telegram data their followers are disciples. If your solution has the potential to be part of this elite group, a go-to-market plan that showcases your belief system (i.e., how you intend to make a dent in the universe) should dominate your overall strategy.

Sea of Sameness
Unfortunately, most product and service providers fall into this category, as do fast-food restaurants, banks, and pencil manufacturers. On the surface, the perceived value and differentiation of these organizations is low. That means they require more effort and ingenuity to secure the attention of their target buyers.